HyunDai Motors Group Industrial Pavilion Expo 2012 Yeosu, Korea Building Design
HyunDai Pavilion Yeosu
HyunDai Motors Group Building, Republic of Korea – design by UnSangDong Architects
16 Sep 2013
HyunDai Motors Group Industrial Pavilion Yeosu
HyunDai Motors Group Industrial Pavilion
Design: UnSangDong Architects
photo : Sergio Hyunsangyeosu
YeoSu Expo
UnSangDong Architects transform the brand image of HyunDai Motors to architectural approach. The motion of HyunDai Motors Group and their new future imagination are combined under the concept ‘Motion Imagination’. It amplifies the possibility of future imagination which has not been achieved yet. The power of actualizing the eternal possibility and the imagination about the nature and the city is appeared in order to express their philosophy and high technology of HyunDai.
photo : Sergio Hyunsangyeosu
Motion Imagination
The various sections of motion are accumulated and connected, and it realizes the architecture standing for the value of un-stagnant and forward-moving challenge. Linked two different elevations-front and backside- actualize dynamic motion. The motion frame toward the sea and the opposite motion frame at entrance are connected.
photo : Sergio Hyunsangyeosu
And it symbolizes the accommodation and the connection of enterprise’s various philosophies. This ‘Connection Architecture’ links two conflict enterprise’s images such as logical intellect and emotion, technology and art, the past and the future, changing and accumulation, simplicity and variety. Harmonizing phenomenon is reverberated to the urban and the society.
photo : Sergio Hyunsangyeosu
Momentum Sculpture: Quantum Jump
The image of Quantum Jump, which creates a new myth for the HyunDai Motor Group, becomes the architecture. The Momentum Sculpture obtains epoch-marking changeover in their potentiality and status, it would recognize HyunDai Motors Group as high technology, global brand, environmental culture and entrepreneurial spirit.
UnSangDong Architects suggest expo-architecture corresponding to environmental sculpture containing event rather than architectural method.
photo : Sergio Hyunsangyeosu
Communi-Imagination
The industrial pavilion corresponds with the theme of HyunDai Motors Group, ‘Technology city’ and ‘Green Life’. UnSangDong Architects suggest the pavilion as ‘Communi-imagination’ containing reflection of environment and technological innovation. This space expresses entrepreneurial spirit and technology that gain unimaginable development and innovation. Communi-imagination of the environment and the technology is formed through new perception of environment and high technical skill.
photo : Sergio Hyunsangyeosu
Green Imagination
HyunDai Motors Group industrial pavilion is a ‘pot’. Pot is artificial container holding nature. Pot is technological container maintaining and generating varied nature. Artificial container of nature is actualized and combined with various factor of Korean nature such as mountain, field, paddy, valley and water. It displays a space where the nature in digital form and the real nature are existed across.
photos : Sergio Hyunsangyeosu
photos : Sergio Hyunsangyeosu
HyunDai Motors Group Industrial Pavilion Yeosu images / information from UnSangDong Architects
UnSangDong Architects have an office in Seoul, Korea
Location: Yeosu, South Korea, East Asia
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