113 Spring, Soho, New York City retail concept, Soho residence images, NYC commercial building photos, USA

113 Spring in Soho, NYC

October 9, 2025

Architecture: Snøhetta

Location: Soho, New York City, NY, United States of America

Photos by Hanna Grankvist

113 Spring A New Experiential Retail Concept in SoHo

Designed by Snøhetta, this experiential retail concept for sustainable living is now open in SoHo
113 Spring represents a new typology: a living lab, concept space, and community nexus where the future of luxury, well-being, and longevity can be explored together.

The traditional retail store is redefined through a curated sustainable encounter by balancing thoughtful products with engaging, educative experiences. Designed by Snøhetta, this 3,000-square-foot space is located within a landmarked cast-iron building in the heart of SoHo, an iconic neighborhood known for its advanced architectural technologies from the early 19th Century. 113 Spring continues this tradition of innovation with an experience that is more than just a retail environment—it is a flexible and evolving concept lab where nature inspires living well.

113 Spring is a multi-faceted space, featuring a thoughtfully composed series of programs that merge to form a holistic well-being destination with cutting-edge services and experiences, community events, and product discovery. Guided by rotating themes that change every three to six months, the space will open with a curation entitled “Presence is the Present,” a thematic prompt focusing on mindfulness and cognition.

When guests enter, they’ll discover a curated gallery showcasing emerging brands and pioneering collaborators. Guests can reserve a seat at the maker bar to create personalized items or attend hands-on workshops. Located next to the community area, a private room offers transformative services and personalized consultations. A small food and beverage program will spotlight culinary talent through seasonal menus reviewed by experts for optimal nutritional benefits.

The 113 Spring brand identity mirrors the space’s dynamic energy, flowing seamlessly across programs and touchpoints—from digital and print media to the physical environment. A precise graphic grid anchors this flow, providing structure and consistency as the brand evolves.

Snøhetta’s design approach embraces ephemerality and flexibility while paying respect to the SoHo building’s historic context. The interior design employs a minimal footprint philosophy, emphasizing adaptability and evolution over permanence. Some of these flexible features include furniture designed for second-life reuse (like a modular counter that can transform into seating or communal dining), scrim instead of built walls to enclose and reveal program areas, and ambient displays to enhance spatial immersion.

“This was a rare invitation to embrace ephemerality and sustainability, employing a minimal footprint philosophy that emphasizes adaptability and evolution—a core value of our studio’s practice,” says Anne-Rachel Schiffmann, Director of Interior Architecture at Snøhetta and a lead designer on the project.

The space comes alive through digital displays created in partnership with global design studios Modem and FIELD.IO. These elements adapt in real time to create an atmosphere attuned to both individual and collective energy, responding to guest movement, outside weather conditions, and natural daily circadian rhythms that follow our body’s internal clock.

All of this is orchestrated by SpringOS, a proprietary operating system for spatial intelligence, powered by generative processes.

113 Spring will also feature a unique, internal Expert Advisory Board led by four specialists across a range of disciplines: Dr. Jennifer Garrison, a neuroscientist and a women’s health & longevity leader at UCSF; Dr. Azza Gadir, a molecular immunologist with expertise in the microbiome; Dr. Evelyne Bischof, a Swiss board-certified internal medicine doctor and the President of the Healthy Longevity Medicine Society; and Dr. Stephanie Kuku, a former WHO advisor and leader in preventive health innovations with over 15 years experience as a practicing OBGYN. Additional oversight is provided in partnership with Vaayu, the climate-tech and impact reduction company founded by sustainability leader Namrata Sandhu, which worked with “113 Care Principles” framework, ensuring every activation, product and service is aligned with rigorous, science-based impact benchmarks.

Rather than a conventional retail space, 113 Spring reimagines the store not as a place of consumption, but as a site of engagement, education, and transformation designed to evolve with the needs of tomorrow.