The Conran Shop Seoul, Gangnam Commercial Interior, Korean Architecture Project Images

The Conran Shop in Seoul, South Korea

Modern British Shop Interior Development in Seoul, Korea – design by Conran and Partners

5 Jan 2020

The Conran Shop Gangnam

Architects: Conran and Partners

Location: Lotte’s Gangnam annex building, Gangnam, Seoul, Korea

Conran Shop Seoul

The new Conran Shop in Gangnam, Seoul is the British lifestyle brand’s first in South Korea.

Modern British Shop in Korea design by Conran and Partners

Conran and Partners have evolved the brand experience to create a high-impact lifestyle-led retail environment. The design evokes the atmosphere and drama of a gallery space – rather than that of a conventional store – allowing products to be curated in impactful, eye-catching ways.

Modern British Store in Seoul design by Conran and Partners

Conran Shop Seoul

The store, specialising in furniture and homeware, responds to the vibrant retail culture of the city and the context of the site. The Conran Shop has partnered with retail conglomerate, Lotte, on this venture and the 2,300 sq m outlet spans the ground and first floors of Lotte’s Gangnam annex building, adjacent to its main department store.

Store Interior in Seoul

Conran Shop Seoul Korea

The store has two distinctive identities; the ground floor space is clean and light, combining concrete, steel and glass elements alongside fully exposed services to create a bold ‘lab’ experimental feel, while the first floor presents customers with a richly atmospheric, relaxed ‘club’ feel, encouraging interaction with products and the spaces at a more leisurely pace.

Lotte’s Gangnam annex building Seoul

Conran Shop Seoul

The disparity between the two floors adds a sense of theatre and surprise to the experience, as well as giving variation and depth to the product merchandising.

Conran Shop Seoul

Conran Shop Seoul

The Conran Shop, South Korea – Building Information

Architect: Conran and Partners

Completion date: 2019
Building levels: 2

Conran Shop Seoul

Photography: Woo Jin Park

New British Store in Lotte’s Gangnam annex building, Seoul, South Korea images / information received 050120

Location: Seoul, Korea

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Website: Seoul