Torre Carra Luxury High-Rise in Guatemala City Residences, Pininfarina Central American building design

Torre Carra Luxury High-Rise in Guatemala City

8 February 2023

Pininfarina Celebrates Groundbreaking of Torre Carra Luxury High-Rise in Guatemala City with Development Partner Grupo San Siro

Design: Pininfarina

Location: Torre Carra, Guatemala City, Guatemala, central America

image courtesy of architects practice

Torre Carra Luxury High-Rise Guatemala City Property

Guatemala City, GUAT. –– February 7, 2023 –– Global Italian design icon Pininfarina is pleased to announce the groundbreaking of its Torre Carra luxury residential high-rise project in Guatemala City. In partnership with leading Guatemalan residential developer, Grupo San Siro, the project is slated for completion in 2024. Notably, ahead of the official groundbreaking on February 7, 2023, 100% of the units within the building are sold out. As the company’s first Central American project, Torre Carra applies Pininfarina’s signature approach to Guatemala’s cultural center with an embrace of sustainability and materiality that takes luxury to a new level.

Globally renowned for its values of elegance, purity and innovation, Pininfarina designed Torre Carra as a dynamic visual landmark in Guatemala City’s evolving skyline. Upon completion, the tower will be one of the city’s tallest buildings. Sharing Pininfarina’s principle of innovation, Grupo San Siro’s Executive Director, Luis Fernando Morales comments, “Embarking on this project with Pininfarina is monumental for Guatemala City. We wanted to create something that truly sets a new standard in the luxury real estate development space in Guatemala and in Central America. Torre Carra sets this tone, and we look forward to its unprecedented influence on the city upon its completion.”

Each element of the tower’s design activates the senses in an effort to inspire and foster a feeling of wellness and retreat. The organic fluidity of the building’s exterior is characterized by a curving facade featuring large inviting terraces. The interior exudes natural warmth as a result of Pininfarina’s expansive use of Italian Carrara marble. In addition to the definitive curvilinear design, Pininfarina placed a premium on natural light across all interior spaces; using glass as the primary façade material, units and communal areas warm with natural light.

“We are thrilled to see this project underway,” says Paolo Trevisan, Vice President of Design at Pininfarina of America, the design studio which oversees the firm’s work in the Americas from its Miami and NYC offices. “The energy of Guatemala City, our partnership with Grupo San Siro and the larger Central American real estate development arena continue to inspire our team. We look forward to the impact this innovative architecture project will have on Guatemala City and to expanding our presence in this inspiring country.”

Offering residents and their guests a full suite of on-site amenities, Torre Carra features a gym, electric scooter and bike station, parking garage, concierge, children’s playroom, pool and outdoor grilling area. Pininfarina also worked closely to integrate native plant material across the property to enhance the landscapes and outdoor environments.

About Pininfarina

Global icon of Italian design and lifestyle, with offices in Italy, United States, China and Germany, Pininfarina is recognized for its unparalleled ability to create timeless beauty through its values of elegance, purity, and innovation. Founded in 1930 as luxury car designer and among the world leaders in automotive design, such as Ferrari, Maserati and Rolls-Royce, Pininfarina has developed a prestigious multidisciplinary design portfolio that includes more than 1,200 projects in automotive and more than 600 in product and user-experience design, as well as architecture, interiors, nautical, aviation and any transportation design.

Pininfarina is recognized within the Top Architectural Studios worldwide for Branded Residences. Through its unique architecture approach that emphasizes quality, and the human experience at all scales, Pininfarina has received several prestigious national and international awards. Among the most notable and recent projects, Cyrela and Heritage by Pininfarina in Brazil, Torre Designo and Light Towers in Mexico, Millecento and The Concours Club in Florida, USA and many more.

In 2021 and 2022, Pininfarina of America’s design studio was certified among the top Great Place to Work in the United States, where it counts offices in Miami and New York City.

About Grupo San Siro

Grupo San Siro is a Guatemalan organization dedicated to the development, construction, promotion and sale of innovative real estate projects, with the purpose of selling top quality conceptual and housing solutions to Latín America families. San Siro applies innovative design and construction techniques with ultra high quality standards, all while respecting the environment.

Torre Carra Luxury High-Rise Guatemala City property images / information received 070323 from Pininfarina / Grupo San Siro

Location: Torre Carra, Guatemala City Guatemala, central America

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