210 South 12th Philadelphia tower building, RSHP USA apartments design, Midwood Investment & Development
210 South 12th Philadelphia tower building, PA
July 19, 2024
Design: RSHP, Architects
Location: Center City, Philadelphia, Pennsylvania, USA
Inside 210 South 12th, A New 31-Story Premium Rental Tower by RSHP in Philadelphia
MIDWOOD INVESTMENT & DEVELOPMENT UNVEILS 210 SOUTH 12TH, A NEW PREMIER RENTAL BUILDING IN PHILADELPHIA
31-Story Tower Designed by RSHP Launches Leasing for 376 Modern Light-Filled Apartments.
Exterior images by RSHP
210 South 12th Philadelphia Tower
Philadelphia, PA – Leading national developer Midwood Investment & Development announced today that leasing has commenced for 210 South 12th, a 31-story tower with 376 rental apartments redefining the Philadelphia skyline in the heart of Center City.
210 South 12th offers studio-to-two-bedroom apartments, a limited collection of three-bedroom penthouses, and an extensive amenity suite with unparalleled services. Pricing starts at $1,675, and occupancy is anticipated for this summer, with completion expected for the end of this year.
Living room design:
Interior images by Laura Randall, Optimist Consulting
“We’re proud to bring 210 South 12th, an unprecedented offering of rental apartments centered around high design, quality craftsmanship, full services, and enviable amenities, all conveniently located in prime Center City, to market,” said Jeff Dvorett, President of Midwood Investment & Development. “Through this, we are delivering a prestigious and elevated rental building in Philadelphia, and we look forward to welcoming residents.”
The exterior architecture of 210 South 12th is designed by award-winning firm RSHP, formerly known as Rogers Stirk Harbour + Partners, founded by Pritzker Prize winner Richard Rogers and his partners. Notably, this is the first rental building in the United States designed by the renowned London-based firm RSHP.
For 210 South 12th, RSHP drew inspiration from the neighborhood’s heritage, responding with a contemporary design that reinterprets the colors and materials of the surrounding architecture to create a new landmark. Corrugated shadow box panels and extruded aluminum accentuate the striking glass tower to shape a facade that frames floors into three-story rectangular modules. 210 South 12th also uniquely adopts a rotational geometry that maximizes daylight into the apartments and increases the number of dual-aspect corner units, where four corners do not define the building.
“210 South 12th’s vibrant color exterior has carved out its own distinct character and will become an integral part of Philadelphia’s urban landscape,” said RSHP Partner Richard Paul. “Positioned as a landmark in the city skyline, 210 South 12th promises to offer not just breathtaking panoramic views from its fully glazed corners but also a deep-rooted commitment to the well-being of its residents.”
The building’s interiors, which cohesively combine modern and functional design, were designed in partnership with Midwood Design Studio and Perkins Eastman, previously BLT Architects. Each of the 376 apartments is highlighted by oversized window walls, and many with floor-to-ceiling windows that allow natural light to fill the homes and showcase stunning views of the surrounding cityscape. Apartments feature smart technology, including keyless entry, Smart Daikin Wi-Fi thermostats, and discreet and quiet VRF A/C systems that residents can control in an app. Ample and convenient storage space can also be found throughout, with large walk-in closets in most primary bedrooms and expansive kitchen pantries. Custom kitchens and bathrooms are accentuated by bespoke, contemporary finishes.
Kitchen design:
Residents also have access to an expansive suite of entertainment and wellness amenities, including an outdoor pool with a sundeck and cinema, rooftop lounge with panoramic city and river views, private dining room with attached catering kitchen, coworking lounge, conference rooms, library, game room, state-of-the-art fitness center with yoga studio, spin room, and sauna, dog park, pet spa, and a 24-hour attended lobby with smart package room. 210 South 12th is the first rental building in Philadelphia to provide a fully automated parking garage with 100% EV charging. There will also be on-site luxury electric vehicles available for residents to use exclusively through a car-share program.
210 South 12th is located in the heart of Center City in the Washington Square West neighborhood, also known as Midtown Village. The building is just a few blocks away from the Rittenhouse Row shopping district and is surrounded by world-class cultural institutions, culinary destinations, and renowned hospitals and medical centers, including the nearby Jefferson Health and Pennsylvania Hospital.
Pricing starts at $1,675 for studios, $2,425 for one bedrooms, $2,955 for one bedrooms with a den, and $3,579 for two bedrooms. 210 South 12th is developed by Midwood Investment & Development, with Scully Company as the property manager. For more information, please visit 210south12.com
Bedroom design:
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210 South 12th Philadelphia Development Team
MIDWOOD INVESTMENT & DEVELOPMENT
Midwood is a private real estate investment and development firm founded in New York in 1925. The company owns and manages more than 140 properties across the United States, with a focus on New York, Boston, Philadelphia, Pittsburgh and Los Angeles. For more information, please visit www.midwoodid.com.
RSHP
RSHP is an award-winning, 180-strong architectural practice, operating globally. The practice’s architecture responds to social, environmental and economic challenges alike, shaping the way people engage with place and, in turn, the planet. RSHP’s design approach is rooted in thoughtfulness, problem-solving and ingenuity, always with adaptability in mind. Social responsibility is at the heart of RSHP, with over £20 million distributed through the practice’s charity to date.
www.rshp.com
RSHP – Rogers Stirk Harbour + Partners
SCULLY GROUP
Founded by James D. Scully over 75 years ago, Scully Company brings three generations of experience to its clients. James D. Scully Jr., Michael A. Scully, and Jessica M. Scully are the owners and active leaders of the company representing the second and third generations.
Scully Company has been engaged in the acquisition, development, construction, management, and asset management of apartment communities for institutions, private investors, and their own portfolio throughout the company’s history. Scully Company specializes in multifamily real estate in ownership and management capacities. Currently managing over 40 multifamily assets throughout the Northeast and Florida, the company’s management portfolio consists of large-scale garden, mid-rise, and high-rise apartment communities.
Additionally, Scully owns and operates a 9-story luxury resort hotel in Ocean City, NJ, and manages over 225,000 square feet of commercial (office, retail, and restaurant) space. Operating in diverse locations with a keen focus on strategies specific to local markets, Scully Company has achieved recognition as a leader in the multifamily.
210 South 12th Philadelphia tower building images / information received 190724
Location: 210 South 12th, Center Ctiy, Philadelphia, Pennsylvania, USA
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