Apple Store Upper East Side, New York City Retail, NY Shop Design Images

Apple Store, Upper East Side, New York

940 Madison Avenue Shop in Manhattan, NYC design by Bohlin Cywinski Jackson, USA

Jan 25, 2019

Apple Store, Upper East Side, NYC

Location: 940 Madison Avenue / 74th Street, NY, USA

High Quality Retail in former U.S. Mortgage & Trust building

Design: Bohlin Cywinski Jackson

American Institute of Architects Interiors Award

One of nine projects to receive its prestigious award.

Photos by Peter Aaron

Apple Store Upper East Side, New York City

Located at Madison Avenue and 74th Street, the project is an adaptive reuse of the 1922 U.S. Mortgage & Trust building designed by Henry Otis Chapman, and is now home to one of Apple’s Manhattan retail stores.

The neighborhood is characterized by a mixture of luxury-brand retail shops and several notable landmarks, including the Metropolitan Museum of Art and the Whitney Museum designed by Marcel Breuer.

Apple collaborated with Bohlin Cywinski Jackson and its consultant team to restore the building’s general ambiance and grandeur. The project included exterior restoration that required significant repair to many of the original windows; exterior paint, stone, and grout were also reconditioned.

The interior finishes, such as the marble entry, plaster coffered ceilings, and chandeliers, were reconstructed with the help of historic photographs and blueprints.

Sensitive alterations were made to the original banking hall, which now serves as the store’s main sales floor. To recover the light and airy qualities of the space, partitions and mezzanines were recreated, and columns and thick bearing walls were removed.

The original vault room, repurposed as a private sales space, allows for a more personal customer experience. In addition to careful restorations and modifications, many upgrades to building services were made during the renovation.

“To become a recognizable and active Apple retail environment, while respecting the original design, this project required dedicated focus to reinterpret and recreate the spatial qualities and the unique architectural detailing of the interior,” said Karl Backus, design principal from Bohlin Cywinski Jackson’s San Francisco office.

“We’re thrilled with the outcome and proud of the team’s work in restoring the grandeur of the space. We are honored to receive this recognition.”

This is Apple’s seventh New York retail store to be designed by Bohlin Cywinski Jackson. Others include Apple Store World Trade Center Oculus (2016); Apple Store, Williamsburg, Brooklyn; Apple Store (2016), SoHo (2002, 2012); Apple Store, Upper West Side (2009); Apple Store, West 14th Street (2007); and Apple Store, Fifth Avenue (2006, 2011).

Drawings of this new Manhattan store:

Apple Store Upper East Side, Manhattan images / information courtesy of AiA

Bohlin Cywinski Jackson

Address: 940 Madison Ave, New York, NY 10021, USA
Phone: +1 646-343-2700

Location: Apple Store, 940 Madison Ave, Upper East Side, New York City, USA

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