Wembley Buildings, London Quintain Development, City Northwest lands Images, Architect, Design

Wembley Buildings Renewal

Architecture in northwest London, England, UK – Property Developments & Olympic Way Refurbishment

20 May 2011

Quintain set to transform land close to Wembley Stadium Resolution to grant planning consent received for Wembley City Northwest lands

Design: Make architects

Wembley City Northwest lands

• Quintain secures resolution to grant consent for 160,000m2 (1.7m ft2) mixed-use development at Wembley City
• Its plans will create a stunning new surrounding for Brent Council’s new Civic Centre, and up to 1,300 homes centred around a one-acre public square
• Upgrading of much of Olympic Way, the famous pedestrian route into Wembley Stadium
• A new shopping street with anchor store, to complement the London Designer Outlet, will reinvigorate Wembley as a retail and leisure destination
• The new consent will be delivered in parallel with Quintain’s existing plans for 6.4m sq ft of mixed-use accommodation on land surrounding the National Stadium.

images from architect

Quintain Estates and Development PLC’s transformation of Wembley City took a major step forward as Brent Council resolved to grant consent for the next phase of development.

Located opposite Wembley Arena and bordering the new Brent Civic Centre the new Wembley City north-west neighbourhood will deliver 1,300 new homes, shops and affordable workspace as well as leisure, community facilities and open spaces. The development’s focal point will be a one-acre publicly accessible square, located behind the Civic Centre. Currently under construction, the Civic Centre is set to open in June 2013.

Designed by Make Architects, Quintain’s plans were submitted in November 2010 and responded to Brent’s own Masterplan for the area which sought to create “a bustling new retail street, a landmark Civic Centre and new public square to create a vibrant and active town centre identity”.

Commenting, Quintain’s Commercial Development Director, Ben Giddens said:

“From the outset, we said that we wanted to transform this part of Brent to provide Wembley Stadium with a setting to reflect its iconic status. Our vision for Wembley City is to create a place where people want to live, shop, work and spend leisure time. This vision is now a step close to reality.

“By delivering modern homes and workspaces and bringing brand name retailers back to Brent, people will be drawn to Wembley City – not just on a match day but every day of the week.

“The activity on site already demonstrates Quintain’s commitment to the regeneration of Wembley and the decision is yet another important milestone in Wembley City’s exciting journey, further securing its position as the economic engine of the Borough.”

Councillor Ann John OBE, Leader of Brent Council, added:

“The regeneration of Wembley is hugely important for the Borough. I am delighted that the backdrop to our national stadium will be transformed through our shared vision. The plans will provide a boost to our local economy through the creation of new jobs and our residents will have a new neighbourhood where communities and local businesses can thrive.”

Felix Robbins of Make Architects said:

“We are thrilled the Northwest Lands masterplan has been granted planning. The scheme reflects a shared vision for the area and the ongoing transformation of Wembley. It will create a striking new neighbourhood and network of public spaces as well as enhance Wembley’s importance within the local community and London.” Quintain has already completed the development of 520 new homes at Wembley City, the refurbishment of Wembley Arena and the delivery of Arena Square. Work continues on the new 361 bedroom Hilton Hotel and the 660 bedroom student accommodation, which will open in Summer and Autumn 2012 respectively. It plans to start construction of the new cinema and the London Designer Outlet centre later this year.

Development progress at Wembley City has been further underlined with the topping out of the new 361-room four-star Hilton hotel at the scheme. Featuring conference rooms, a ballroom, leisure club, a 250 seat restaurant and a ‘skybar’ with terrace, the new hotel is set to open in time for the Olympics in 2012 following a luxury fit-out process.

Wembley City north-west

The development key facts
• Wembley City north-west is a 14-acre site close to Wembley Stadium
• The land surrounds Brent’s new Civic Centre
• It forms part of Quintain’s Wembley City development scheme
• Wembley Park underground lies to the North with Wembley Stadium overground to the South
• Transport links are further enhanced by the North Circular, M1 and M40 motorways within 15 minutes drive of the site.
• Masterplan by Make Architects Wembley City north-west planning consent

Quintain’s plans to regenerate the Northwest Lands close to Wembley Stadium include:

Housing and other accommodation
• Up to 1,300 dwellings
• Mixture of tenure and housing type
• Townhouses / maisonettes where housing is provided at ground and courtyard level
• 7,500 – 25,000sqm (81,000 – 269,000sqft) of student, serviced apartments and/or apart-hotels
• 5,000 – 20,000sqm (54,000 – 215,000sqft) of hotel space

Retail (17,000 – 30,000sqm) (183,000 – 323,000sqft)
• New retail street, “West Olympic Way”, running parallel to Olympic Way
• Anchor store at the north end of retail street max. 11,000sqm (118,000sqft)
• Cafés, restaurants fronting Olympic Way

Leisure (up to 5,000sqm) (54,000sqft)
• Located on or close to the new retail street
• Complementing leisure offer elsewhere in the Wembley Regeneration Area
• A new community hall providing space for group events such as yoga or badminton
• A multi-games use area (MUGA)
• Allotments for the community to enjoy

Business (up to 25,000sqm) (269,000sqft)
• Wide ranging employment opportunities, from start up premises to Head Quarter office buildings. Including affordable workspace for start up businesses and artists studios

Employment / Community Space 1,500 – 3,000sqm (16,000 – 32,000sqft)
• Up to 2,400sqm (26,000sqft) of low cost employment space available on flexible rental terms
• New Community Hall, serving the needs of local people

Public Realm
• The Square, a one-acre publicly accessible open space will be located behind the Civic Centre,
• Major improvements to Olympic Way

Parking
• 600 space multi-storey car park for shoppers above anchor store
• 200 commercial spaces under The Square
• Cycle parking – at least one space per resident with visitor cycle parking within public realm to London Plan Standards

Community benefits
• It is estimated that 370 construction jobs and up to 2,740 permanent new jobs will be created
• Committed transport improvements including upgrades to Empire Way/ Fulton Road and Forty Lane/ Bridge Road junctions and local bus services
• A £3.75m contribution towards strategic transport improvements in the Wembley Regeneration Area.
• A £2.5m contribution towards education
• Affordable housing, heavily weighted to family homes
• Community Hall – delivered free of charge
• Allotments and a multi-use games area on the roof of the multi storey car park
• Playspace
• 10% wheelchair accessible / adaptable housing

Community engagement
• Two stage community consultation process including:
• Letters to community members and stakeholders
• Press advertisements
• Flyers distributed to 60,000 homes and businesses in neighbouring postcodes
• Editorial press work
• Exhibitions reaching 327 and 176 people in April 2008 and July 2010 respectively
• Newsletter distributed to 60,000 homes and businesses in neighbouring postcodes
• Interactive website

Sustainability
• All homes to Code for Sustainable Homes level 4
• BREEAM Excellent to all fully-fitted out non-residential floor space
• A single energy centre, providing site-wide combined heat and power
• Provision for future connection to district heating system
• On-site renewable energy, including photo-voltaics
• Low energy lighting

Wembley City Northwest Development – Further Information

Quintain Estates and Development PLC is a property investment and development company, listed on the London Stock Exchange. Quintain operates through two businesses: Fund Management and Urban Regeneration. The latter consists of the company’s larger and typically complex assets such as Wembley City. Quintain has been active in Wembley since 2002. As well as Wembley, Quintain is also a master developer on the Greenwich Peninsula scheme and so is delivering two of the most important regeneration projects in Europe. The company is committed to applying principles of sustainable development across the portfolio, including at Wembley. www.quintain.co.uk

Wembley City Stage 1

The existing Stage 1 planning consents at Wembley, for both Quintain and also the London Development Agency, will deliver:

• A new Wembley Park Boulevard, with pedestrian priority and lined with a range of restaurants, cafés, bars, leisure facilities, shops and a 361 bedroom, international standard Hilton hotel.
• New designer fashion outlets and sports stores, to add a unique shopping offer at Wembley.
• Connections from Wembley Park Station right through to Wembley High Road, across the new White Horse Bridge.
• 6,900 jobs, offering long-term employment to local people.
• 4,307 homes for around 10,000 people, including new affordable housing.
• Accommodation for 660 students, a nursing home for 90 people and facilities for 20 people with special needs.
• Major new public spaces, including Arena Square and Station Square.
• A new multiplex cinema and other leisure facilities.
• New community facilities, including nursery space, a GP surgery and space for arts, sports and cultural activities.

Make architects

Wembley Architecture

This building lies in the Northwest quadrant at the intersection of the Harrow Road and the North Circular Road A406 near Wembley, located on Point Place

This building lies in the Southwest quadrant at the intersection of the Harrow Road and the North Circular Road A406 near Wembley, originally it was Unisys Building it has now fallen empty and into disrepair.