New Axel Springer Media Campus Berlin, Publisher HQ Building Project, News, Images
Media Campus Axel Springer Berlin
Headquarters Building in German Capital: Publishing Offices – design by OMA
12 Oct 2016
New Media Campus for Axel Springer in Berlin
Design: OMA
New image of design by OMA for a new building in Berlin for Publisher Axel Springer.
The office, which is located on the site of the former Linden park, opposite the existing Axel Springer HQ, will be able to accommodate 3,500 employees when complete and features a 30m-high atrium with 3D façade elements running diagonally through the center of the building, reports Building Design today.
28 Mar 2014
New Axel Springer Media Campus in Berlin
Design: OMA
OMA WINS COMPETITION TO DESIGN AXEL SPRINGER’S NEW MEDIA CENTRE IN BERLIN
Berlin, 28 March 2014 – OMA’s design for Axel Springer’s new media centre in Berlin has been chosen as the winner in the final round of a public design competition. The building will embody Axel Springer’s corporate shift from print to digital media, and will create a new hub in the existing Axel Springer campus in central Berlin.
image courtesy OMA
Mathias Döpfner, CEO of Axel Springer: “We are very happy to be able to build the new building of our publishing house together with Rem Koolhaas. He presented the conceptually and esthetically most radical model. The fundamental innovation of working environments will support the cultural transformation towards a digital publishing house.”
Rem Koolhaas, founding partner of OMA: “It is a wonderful occasion for our office to build in Berlin again, on this historical site of all places, for a client who has mobilized architecture to help perform a radical change…a workplace in all its dimensions…”
Opposite the existing Axel Springer headquarters on Zimmerstrasse, a street which previously separated East and West Berlin, the building will be situated at one of the city’s most significant locations.
image courtesy OMA
The new office block is bisected by a diagonal atrium that opens up to the existing Springer buildings — an extension of the Springer campus. The essence of the proposal is a series of terraced floors that together form a ‘valley’. Each floor contains a covered part for formal work, which is then uncovered on the terraces to act as an informal stage and a place to broadcast ideas to other parts of the company. The ground floor is open to the city and contains studios, event and exhibition spaces, canteens and restaurants.
OMA’s design team is led by partners-in-charge Rem Koolhaas and Ellen van Loon, and project leaders Katrin Betschinger, Alain Fouraux and Betty Ng.
19 Dec 2013
Axel Springer’s new Media Campus in Berlin
Design: OMA
18 December 2013, Rotterdam – OMA has been announced as a finalist in the competition to design Axel Springer’s new Media Campus in Berlin.
image courtesy OMA
As one of three practices, OMA is entering the final stage of the competition. The winner is due to be announced in the new year following a series of public consultations. All proposals are currently exhibited at the Deutsche Architektur Zentrum (DAZ).
Springer has launched a corporate move from “print” to “digital media” – in which our building will act both as a symbol and a tool; a palace to lure the elite of (Germany’s) digital Bohemia to its compound in Berlin.
image courtesy OMA
The genius of print is that it is a cheap, physical, hyper-accessible embodiment of a complex collective effort, for which so far the digital has been unable to find an equivalent. Architectural offices are similar to newspapers in that they produce complex assemblies and selections from radically different sources of information.
As architects, we have experienced the advantages: speed, precision, smoothness. But we have also suffered one crucial consequence: the relationship between the worker and his computer, which isolates him in a bubble of introverted performance, inaccessible to collective overview.
image courtesy OMA
In the classical newsroom, dominated by smoking, typing journalists, each inhabitant was aware of the labour and progress of his colleagues and of the collective aim: a single issue, with the deadline as a simultaneous release. In the digital office, staring intently at a screen dampens all other forms of attention and therefore undermines the collective intelligence necessary for true innovation.
We therefore propose a building that lavishly broadcasts the work of individuals for shared analysis. The new office block is injected with a central atrium that opens up to the existing Springer buildings – a new center of the Springer campus.
image courtesy OMA
The essence of our proposal is a series of terraced floors that together form a digital valley. Each floor contains a covered part as a traditional work environment, which is then uncovered on the terraces. Halfway through the building, the valley is mirrored to generate a three dimensional canopy.
The public can experience the building on three levels – ground floor lobby, meeting bridge, and roof-top bar. The meeting bridge is a viewing platform from which the visitors can witness the daily functioning of the company and how it evolves.
The common space formed by the interconnected terraces offers an alternative to the formal office space in the solid part of the building, allowing for an unprecedented expansion of the vocabulary of workspaces: a building that can absorb all the question marks of the digital future.
image courtesy OMA
New Media Campus for Axel Springer in Berlin images / information from OMA
Location: Axel-Springer-Straße 65, 10888 Berlin, Germany
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New Media Campus for Axel Springer in Berlin
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Media Campus Axel Springer
Another of the three shortlisted entries for the new Media Campus for AXEL SPRINGER in Berlin, Germany.
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