Hotel X Brisbane Fortitude Valley, Queensland 5 Star Accommodation Building, QLD Architecture Photos

Hotel X Brisbane Fortitude Valley

9 September 2021

Architecture: Cotteeparker

Address: 458 Brunswick St, Fortitude Valley, QLD 4006, Australia

Hotel X Brisbane Fortitude Valley, Queensland

Hotel X, Fortitude Valley, Brisbane, Queensland

Brisbane’s Hotel X

Pharos is a permanent guest at Brisbane’s Hotel X, Queensland, Australia

September 2021 – Striking a pose on the skyline of the hip city of Brisbane, Australia, the new Hotel X is the ultimate in chic destinations. Located in the centre of the city’s Fortitude Valley, also known as the ‘Valley’, this new five-star offering has been designed to reflect its lively and bold neighbourhood.

Hotel X Brisbane Fortitude Valley, Queensland

With its distinctive white geometric façade, Hotel X makes a fantastic first impression before guests even enter the lobby, and its custom façade lighting system has been carefully created to reflect the Valley’s progressive and dynamic atmosphere.

Hotel X Brisbane Fortitude Valley, Queensland

To deliver this large-scale, high-profile façade lighting system, integrated solutions provider bluebottle was appointed to the project. Given its sheer size, LED fixtures were the only choice to fulfil the requirements, with Color Kinetics the chosen brand. The iColor Flex LMX gen2 RGB luminaires were used; mounted in a custom aluminium channel that forms part of the building façade.

Hotel X Brisbane Fortitude Valley, Queensland

To fulfil the control elements of the lighting scheme, bluebottle partnered with Pharos Architectural Controls. A Pharos VLC 500, directly controls the hotel’s façade fixtures creating a showpiece, celebrating notable events, calendar dates, and much more.

The Pharos VLC – Video Lighting Controller – is an extremely capable and cost-effective architectural lighting control solution for large LED pixel arrays such as building façades. For this reason, it was the perfect choice for this large-scale project.

Hotel X, Fortitude Valley, Brisbane, Queensland

Commenting on their collaboration with Pharos, Claire Enoka, Technical Sales from bluebottle said: “The Pharos VLC 500 Controller handles the pixel mapping of over 40,000 nodes. Used in conjunction with the bluebottle remote management portal, it has allowed for an intuitive, easy-to-use system with full visibility of status, shows and schedules for the facility manager.

Hotel X, Fortitude Valley, Brisbane, Queensland

“To date some of the more notable shows we’ve been able to achieve have celebrated Easter, The State of Origin Rugby and Brisbane’s successful 2032 Olympic bid.”

Tony Symms, Regional Manager from Pharos added: “The façade of Brisbane’s Hotel X is incredibly striking, making it a fantastic new addition to the city’s skyline. Pharos is delighted to have worked with bluebottle in playing an important role in bringing this to life.”

Hotel X, Fortitude Valley, Brisbane, Queensland

Hotel X has fast become one of the most-popular destinations in the Valley to meet, drink and dine. With a number of bars, restaurants, a roof top pool and a state-of-the-art gym, it is easy to see why it has made such an impression on locals and travellers. The hotel’s façade, which projects over the Valley, perfectly enhances its appeal.

Hotel X, Fortitude Valley, Brisbane, Queensland

Hotel X Brisbane Fortitude Valley, QLD – Building Information

Project team:
Client: Pointcorp
Architect: Cotteeparker
Solutions Provider: bluebottle
Light fixtures: Color Kinetics
Lighting control: Pharos (1 x VLC 500)

Photography © Justin Nicholas

Hotel X, Fortitude Valley, Brisbane, Queensland

Pharos Architectural Control

Pharos Architectural Controls provides advanced lighting control solutions for architecture, themed entertainment and other specialist industries. Our award-winning control products are installed across the world, running day and night in international landmarks, theme parks, shopping malls, stadiums, art installations, museums and airports.

Pharos is part of the Carallon group of companies, an independently-owned product development house specialising in innovative control systems. Its design team is the best of its kind – a group of highly motivated individuals committed to the creation and ongoing development of industry-leading products. Within that team is a wealth of experience in the field of advanced control solutions, with principal members responsible for ground-breaking entertainment lighting control consoles, architectural lighting systems and video processing technology. More information can be found at

Hotel X Brisbane Fortitude Valley, Queensland images / information received 090921 from Pharos Architectural Controls


Phone: +61 7 3519 1000

Location: 458 Brunswick Street, Fortitude Valley, Brisbane, Queensland, Northeast Australia

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Comments / photos for the Hotel X Brisbane Fortitude Valley design by Cotteeparker with lighting by Pharos Architectural Control page welcome