pop-up shop of Zhima Health at Zhengda Center, Beijing Interior, Tongrentang China, Chinese Architecture Design Photos
Zhima Health pop-up shop at Zhengda Center
4 March 2022
Design: Wang Yong
Location: Beijing, People’s Republic of China
Photos by Rock
Zhima Health pop-up shop at Zhengda Center, China
Wang Yong: Moving a Perpetual Motion Machine Into the Pop-up Shop of Zhima Health
王永：把永动机搬进快闪店 | 知嘛健康快闪店
生物学家告诉我们
衰老的过程是细胞与基因中遗传误差的逐渐积累
一丝新皱纹的诞生
是热力学第二定律在身体上产生的微妙效应
According to the biologists the process of aging results from the gradual accumulation of the genetic errors in cells and genes. The appearance of a new wrinkle is the result of the subtle effect the second law of thermodynamics has on the body.
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2021年11月，知嘛健康正大中心快闪店环形吧台被迷幻的蓝色灯光点亮，发光体则是位于吧台中央的大型“永动机装置”，继大健康新零售和多维元宇宙，WUUX无象空间王永再次以“草本实验室-动能萃取”为概念，挑战传统零售空间设计理念，在传统与未来的两级碰撞下，引发关于未来生命能量与生活方式的想象。
In November, 2021, the circular counter of the pop-up shop of Zhima Health at Zhengda Center was lit up by enchanting blue light with a gigantic installation of perpetual motion machine placed in the center. Following his attempts at new retail and multi-dimensional metaverse in the big health industry, Wang Yong, designer from Beijing Wuxiang Space Architecture Design Studio, challenged the design concept of traditional retail spaces with the concept of “herb lab-extraction of kinetic energy” and ignited the imagination for life energy and lifestyle in the future through the collision of the two ends represented by tradition and future.
能量萃取概念装置
启动人体能量引擎
Concept Installation of Energy Extraction
Ignite the Engine of Human Body Energy
普希金在《骑士时代的几个场面里》描写一个幻想家，他说“只要我能够得到永恒的变动，那么我就将设法望到人类创造的边缘…”
The Russian writer Alexander Pushkin described a dreamer in his drama Scenes from the Times of Chivalry, who claimed that “as long as I can make perpetual motion happen, I will try to see as far as my eyes can reach the edge of human creation…”
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无象空间联合半点艺术以探索“传统与未来的生命能量传递”为概念、以“健康补给与传递”为内在逻辑，创作了一件大型机械装置作为知嘛健康正大中心店的“镇店之魂”。
Joining hands with Shanghai Bringidea Art Design, Beijing Wuxiang Space Architecture Design Studio created a gigantic machine installation as the soul of the shop of Zhima Health at Zhengda Center- based on the concept of “inheritance of life energy in tradition and future” and the inherent logic of “health replenishment and inheritance”.
设计以汽车发动机为灵感源泉，从极限动能跑车座椅、庞大精密的动力系统中引用能量传递的逻辑，启动未来人体动能的神秘引擎。
Inspired by the automotive engine, the design borrowed the logic of power transmission from the seats of supercars of extreme power and the huge and sophisticated power system to ignite the future secret engine of human body energy.
垂直装置系统中，五种与五行概念结合的中药元素由导光玻璃试管盛装，不锈钢骨架依次串联三组透明导管、传输发动机与黄铜机械顶盘，LED程序灯光在导管中扩散、流动，三组发光环形导管变频自转——能量通引擎萃取、传输、补给，循环往复，提供源源不断的能量，一座能量涌动的赛博朋克“大厦”就此落成。
In the vertical installation system, five types of traditional Chinese medicines in association with the concept of Five Elements in Chinese culture are placed in the light guide glass tubes, and three group of transparent rods, three transmission motors and the brass mechanic wheel are connected by a stainless-steel structure. The programmable LEDs emit lights from three groups of rods that revolve on their own axes at various frequencies—giving birth to a cyberpunk “tower” of endless power through extraction, transmission, replenishment, and cycle.
两级碰撞
传统溯源与未来猜想
Collisions of the Two Ends
Tradition Origin and Future Imaginations
由永动装置为中心视觉的快闪空间由几组环形勾勒：四层交叠环形立面从屋面向地面依次垂落，将空间笼罩在洁净的帷幕中；灰色环形石材吧台围合中心功能区，并与立面一圈陈列台形成一组嵌套的环，环心为工作人员服务区，环内则是顾客动线；永动装置组件环环相扣，恒久运转。
The pop-up shop takes the installation as the central vision and incorporates several groups of circular designs: a group of four circular or quasi-circular designs deployed either on the ceiling or on the wall shrouds the space in a neat background; another group of circular designs in the form of two circles is a combination of the grey stone counter that encloses the central function area and the display space along the wall, with the former being encircled by the latter. In the middle of the inner circle is the working area of the staff, and in between the two circles is the customer area; the components of the perpetual motion machine are interlocked with one another for eternal operation.
空间设计以极简的手法烘托中心区域精密复杂的永动装置。在药食同源的当代探索之后，王永将新空间对“源头”的探索拉至更深远处——能量的传递与健康结合的未来会是何种面貌？未来生命能量的传递是否将成为大健康生活方式的根本原理？
The minimalist design has highlighted the installation of the sophisticated and complex perpetual motion machine in the central area. Following the modern exploration of Medicine Food Homology, Wang Yong takes the exploration of “source” one step further in the new space–what will the future be like with the combination of energy inheritance and health? Will the inheritance of life energy become the fundamental principle of the lifestyle of great health in the future?
于是，设计将两极探索编织为空间，一极是传统中药与五行思考，另一极则是未来生命与能量传递，借由当代技术将其编织在一处，在空间中呈现遥远两极的对接碰撞，将未来猜想的碎片以空间整合、投影。
As a result, the design, by means of modern technology, has made an exploration of the two ends in the space: on one end are thoughts on the Traditional Chinese Medicine and the Five Elements and on the other are the future inheritance of life and energy. By integrating and projecting the pieces of future imaginations in the space, Wang Yong has managed to present the connection and collision of the two ends.
深蓝色灯光弥漫，空间沉入宇宙背景，能量涌动从不止息。
The prevailing dark blue light throws the space into a seemingly universe background full of endless energy flow.
国潮世界观
概念场景新玩法
China Chic, World Trend
Introduce a New Concept Scene
2022年6月，快闪店作为预告将被正大中心常设店取代，届时快闪店围墙将消失，迎来新世界。在新零售品牌纷纷探讨并研究未来图景时，王永借空间表达了知嘛健康的大观念，从囿于消费场景的空间设计向概念场景迈进了一步，与此同时，新空间为追求健康、潮流、科技与个性化的新消费者提供了有效“选择”，空间生命力便由此而来。
In June, 2022, the pop-up shop as a teaser by nature will be replaced by an official shop at Zhengda Center. By then, a new world will unfold with the disappearance of walls. As new retail brands are successively joining the discussion and research of their future blueprints, Wang Yong has expressed the “great health” concept of Zhima Health through space and then switched it from an exclusive consumption scene to more of a concept scene through design. In the meantime, the new space will enliven itself by offering effective “choices” to the new consumers who pursue health, trend, technology and personal touch.
Zhima Health pop-up shop at Zhengda Center, Beijing, China – Building Information
项目信息
项目地点丨中国，北京
业主信息丨北京同仁堂健康
设计时间丨2021年9月
空间设计丨WUUX無象空間×半点艺术
项目类型丨商业快闪店
设计主创丨王永
设计团队丨王永、谭维、朱晨旭、姜福岗、张桂影、藤树俊
项目摄影丨Rock
项目策划丨楽品牌策略机构
文案策划丨NARJEELING那几岭
PROJECT INFO
Project Location: Beijing, China
Customer: Beijing Tongrentang Health Pharmaceutical Company
Time of Design: September, 2021
Interior Design: Beijing Wuxiang Space Architecture Design Studio x Shanghai Bringidea Art Design
Building Type: Pop-up shop
Lead Designer: Wang Yong
Design Team: Wang Yong, Tan Wei, Zhu Chenxu, Jiang Fugang, Zhang Guiying, Teng Shujun
Project Planning: Le Brand Strategy Agency
Copywriting Agency: NARJEELING
Photography: Rock
Zhima Health pop-up shop at Zhengda Center, Beijing images / information received 040322
Location: Beijing, China, eastern Asia
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