751 Fashion Buyer Shop, New Beijing Interior Architecture, Chinese Retail Design Images

751 Fashion Buyer Shop in Beijing

Commercial Interior in China – retail project by Cun-Design architects

23 Dec 2017

751 Fashion Buyer Shop

Architects: Cun-Design

Location: Fashion Echo, 751D·park, Beijing, China

751 Fashion Buyer Shop, China

People agree that the urbanization nowadays is largely a byproduct of industrialization. In the past, you cannot imagine that how to call a city without any factories.

The situation changed by last few years, traditional cities started a wave of ‘Industrialization’: Keeping away from the pollution and the roar of the machine, people cheers by the gradually dropped out factories. The capacity of those factories left, construction stayed, so the following problem came , how to make a better way that can change those huge areas instead of the demolition, this is also a history remained problem that our society is facing to.

In Beijing, there is an area called JiuXianQiao which is called ‘holy island’ for old factories, it has always been the first choice for the youth and the trend. When 751 found us, they showed us the footprints of industrial relics that were engraved in the past industrial ages.

This project is located in the heart of the fashion design square of 751 D-Park Beijing, which is one of the landmarks in the locomotive square. The ten tin cans which were desulfurization towers had witnesses the development process of 751 industrial civilization, the appearance of the rust still retains the vicissitudes of the industrial era. But this unique field has become a important area to show and release brands from different countries, as well as a core area to the Beijing International Design Week. The functions of this area covered by exhibitions, forum release, cultural exchange and spatial aesthetics.

When we know that this space would be a designer brand boutique in the future for commercial purpose, it is presented a business mode by the buyer shop which advocate lifestyle that is affecting our consumers group around us.

Fashion buyers would help if the designers get too self-centered, they will bring new market demands to the designers. Fashion has to be a business eventually, what fashion buyers need is the combination of fashion and business. More and more spaces like this have been created as a cool place, but ignored its own temperature demanding, mentioned the how original cold industrial atmosphere it is, which does not the business desire of consumers. So we set up three main lines in the space to connect the entire design.

NO1.Design&commerce
The first line is that we think design has to be commercial with a strong purpose, even the essence of the design is to create the value of business, and close to the level of space in people’s life, make the improvement and perfect. So happened that there placed a number of previous furnishings props that left by last Beijing international design week, designed by ODD studio from Japan.

But these props are more suitable for small-scale display. They are not the type of our commercial purpose of the space, in order to maximize the significance of its function, using them more efficiently has become the direction of our thinking.