B_FIT smart gym, Jeddah building, Saudi Arabia architecture design images, KSA masterplan news
B_FIT smart gym in Jeddah
10 Aug 2022
Design: SHED
Location: Jeddah, Saudi Arabia
Photos by SHED
B_FIT smart gym, Jeddah, KSA
B_FIT is a new standard of smart gym in Saudi Arabia, designed by London-based Shed.
Opening its first site in Jeddah, this is the first of many B_FIT gyms planned in KSA and nearby GCC territories bringing a premium yet accessible smart gym experience to the masses using artificial intelligence, virtual reality, Amazon Alexa and IoT innovations.
Enhanced by the latest smart cardio and strength technology, B_FIT breaks the mould by offering all the benefits of a big box gym without falling on gym stereotypes. In the 40,000sq ft facility, the spirit of movement is captured with an egalitarian approach taking inspiration from the Bauhaus, mid-century modernism, combined with the offbeat individualism typically found in popular athleisure and sports lux fashion brands. The outcome is an inspirational and motivational space that seamlessly pulls gym members through zones from the gym floor, to cardio, to the 25m swimming pool, as well as a co-working space with smoothie bar and the indoor running track.
Shed conceived the overarching brand position, business identity, architecture, and interior for B_FIT, delivering a progressive take for a client with innovation at the heart of the concept. This technology-fuelled gym playground is a good example of design providing the perfect backdrop to new technology innovations that heighten fitness performance. Incorporating a touchless facial recognition system for entry and virtual reality and augmented reality offerings in the Innovation Lab, gym members can explore new ways to be active and try out simple fitness gamification. B_FIT is the world’s first health club that utilises Amazon’s Alexa, where members can book classes and review trainers’ schedules and bios through this popular virtual assistant technology.
Nick Stringer, lead designer of the project and founder of Shed, says, “B_FIT is the tech gym of the future and design was of paramount importance to enable the brand to build and grow in new territories as planned. We designed a bold, new brand standard for gyms with B_FIT, one that is instantly recognisable and befitting the innovation of their unique smart gym offer.”
Abdulmalik Alhagbani, Co-founder & CCO, Armah Sports says, “We are proud to have partnered with Shed to support us in developing a world-class concept that we believe is not matched by any other fitness club in the world. Shed has cracked a concept that differentiates us, with customer experience at core of it.”
Architects: SHED – https://www.shed-design.com/
Completion date: 2022
Photography: SHED
B_FIT smart gym, Jeddah Saudi Arabia images / information received 100822
Location: Jeddah, KSA – Saudi Arabia
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