Doha Ford Showroom Middle East, Qatar Car Retail Building Project News, Design Images

Qatar Ford Showroom Doha

Concept Office and Showroom Development Middle East design by Zoom architects

28 Jun 2010

Qatar Ford Concept Office and Showroom Design

Location: Qatar, Middle East

Design: Zoom

Doha Showroom

Located on a large open area in Doha, at the heart of the city center, Qatar Ford Showroom is designed to serve as an automobile showroom, as well as the head office for Ford. The structure exhibits the traditional idea of the steel frame supported by a rigid core.

The geometric and asymmetric elements on the façade is designed such that the transparent shell that is made of a special copper and glass structure which reduces the amount of heat transfer.

The main idea behind such design is to accommodate a 24 hour exhibition that attempts to capture the prominent perspective from the road access and to take advantage of the location.

The interior structure concentrates within the main core of the building, still adjacent to public circulation. The shape of the basement and the ground floor shrink in the mezzanine floor, it expands and goes beyond the limits of the plot in the office floors and shrinks again towards the roof.

Ford Showroom in Qatar images / information from Zoom

Location: Doha, Qatar, Persian Gulf, The Middle East, south western Asia