Glam Seamless Hair Salon, Soho Beauty Parlour, New York Commercial Interior, NYC Images

Glam Seamless Hair Salon in Soho, New York

July 31, 2020

Glam Seamless Hair Salon

design: Sergio Mannino Studio

Location: Soho, Manhattan, New York City, NY, USA

As a well-established online business dedicated to high-quality, high-end hair extensions, Glam Seamless found success with their first physical location opened in Soho last year. This space was designed by Sergio Mannino Studio and was such a hit that they have now designed their new West Broadway location as well.

The space, which was previously occupied by the Japanese streetwear company Billionaire Boys Club, is now unrecognizable. The elements of the space are all but gone and have been replaced with vibrant shades of Glam’s signature pink color. Now, on walking through the doors, there’s no denying that the space exudes a feeling of femininity, calmness, and luxury that is ideal for the younger female client base.

One of the only original elements to remain is the arched ceiling on the second floor, which was expanded to include two smaller arches located at the top and bottom of the staircase. These arches use the powerful influence of color to promote Glam Seamless’ unique brand image. Pink stripes start light pink and then progressively get darker until they reach a rich, dark pink at the top, completing an eye-catching gradient.

Color variation is a major part of the design for the rest of the space as well, with the double-height forefront featuring a light pink stripe by the floor and proceed to reach a dark chinaberry on the ceiling. This inclusion of red conjures an environment of passion, energy, and love. When combined with the pink hues, it also allows the space to possess a mature essence.

For the fixtures, Sergio Mannino Studio adapted some of the classic fixture designs of the Broome Street space and combined them with a series of new light pink pieces to match the successful look.

This trendy space was created while meeting a budget of only $120,000, making the design quite the challenge. Its strategic color integration and combination of perpendicular and arching shapes make this West Broadway location the perfect place for customers to interact with Gleam Seamless’ legendary online products in a physical space.

Specialized Hair Extension Salon Where You Can Purchase Products, Get An Application Or Pick Up Your Online Orders.

Glam Seamless Hair Salon, Soho, New York – Building Information

Design: Sergio Mannino Studio: Sergio Mannino, Martina Guandalini

A Successful Online Brand Steps Up Its Physical Retail Presence With A New Flagship Store In The Heart Of Soho, New York.
Audience: New Yorkers and the US in general

Modern Design, Feminine, Dreamy, And Clean.
Audience: Designers, Bloggers, Beauty influencers

Key Features
• An online business that creates a physical space where customers can swing by to verify products, pick up their online orders, buy or also have their extensions applied directly in the second-floor hair salon.
• The salon provides a specific service for people looking for hair extensions.
• The design is inspired by the product itself; a feminine space, bold and dreamy, celebrating the uniqueness of women of all colors, ethnicity, and body type.
• The design creates a peaceful and cozy environment where customers can walk inside and feel free to express themselves, through their beauty and wellness.
• The space features all custom furniture by Sergio Mannino Studio, except for the Wink Chandeliers by Houtique, designed by Masquespacio; custom pillows by Laine and Alliage; brass tripod stools by Erickson Aesthetics for Colony NY; and Blush Circus Poufs by Norman Copenhagen.
• The store is defined by pink shades that characterize the arches and the curved staircase, becoming the main signature of the space.

Design Solutions
• The design is inspired by the product itself; a feminine space, bold and dreamy, celebrating the uniqueness of women of all colors, ethnicity, and body type.

Methods Used
• The space features all custom furniture by Sergio Mannino Studio, except for the Wink Chandeliers by Houtique, designed by Masquespacio; custom pillows by Laine and Alliage; brass tripod stools by Erickson Aesthetics for Colony NY; and Blush Circus Poufs by Norman Copenhagen.
• The store is defined by pink shades that characterize the arches and the curved staircase, becoming the main signature of the space.

The brief was to design an engaging hair salon and retail store in the heart of Soho. The space would be used to host events and to promote Glam’s products

With a very limited budget we needed to refurbish the space without disrupting the main architectural features.