The Cube Canary Wharf, London interior installation photos, Isle of Dogs games venue, UK capital

The Cube Canary Wharf in London

27 February 2026

Design: Baranowitz + Kronenberg

Location: Charter Street, Canary Wharf, Isle of Dogs, London, south east England, UK

Photos courtesy of The Cube

The Cube, London, UK

The Cube Canary Wharf, a landmark new London project by Baranowitz + Kronenberg that brings architecture, technology and live entertainment together at an unprecedented scale. Set within a newly developed site in Canary Wharf, the project transforms a globally recognised television format into a purpose-built architectural environment designed for immersive, collective experience.

With The Cube Canary Wharf, the studio translates one of the UK’s most iconic game shows into a full-scale spatial narrative. Competitive play becomes architecture, unfolding through a sequence of technologically driven environments that balance intensity and release, performance and observation. The venue hosts seven of the original games from the television series, each testing physical and cognitive skills such as balance, speed and judgement, embedded within a highly controlled and expressive architectural framework.

Known for their narrative-driven approach to hospitality and experiential spaces, the studio was commissioned to transform The Cube from a tightly controlled broadcast set into a live destination for competitive socialising. The challenge was not to replicate television, but to reinterpret its emotional charge through architecture, materiality and movement.

Spanning 27,000 sq ft across two interconnected floors on Charter Street, the venue is conceived as a single flowing environment. A section of reinforced concrete slab has been removed to visually and physically link levels, allowing players and spectators to continuously shift roles. Twenty-one cubic game structures are stacked and dispersed throughout the space, punctuated by seven bars and a restaurant, enabling moments of high-energy play to sit alongside pause, observation and social connection.

The design feels instantly legible yet full of discovery. Cubes are arranged to encourage circulation and curiosity, while colour, lighting and lounge areas soften the intensity of the games, making the venue as much about gathering as it is about competition. It is architecture that supports behaviour rather than dictates it, shaped by the studio’s people-first methodology and close attention to how bodies move, wait, watch and react.

Rooted firmly in its Canary Wharf context, the project draws on the area’s evolution from working docks to a global hub of finance and digital commerce. This duality is expressed through material contrasts: concrete, steel and Douglas fir plywood reference industrial heritage, set against ultra-modern LCD floors and walls, aluminium and glass. Raw and refined, analogue and digital coexist, creating a tactile backdrop for high-tech gameplay.

Rather than a traditional gaming venue, The Cube Canary Wharf emerges as a new kind of urban playground. A design-led entertainment space where architecture, technology and human emotion are tightly interwoven, and where London’s appetite for immersive social experiences finds a bold new expression.

As Baranowitz + Kronenberg continue to expand their work across hospitality, culture and live experiences, The Cube marks a confident step into entertainment design, demonstrating how play can be architectural, and how fun, when thoughtfully designed, can be both immersive and sophisticated.

Design: Baranowitz + Kronenberg – https://baranowitzkronenberg.com/

Photography courtesy of The Cube

The Cube Canary Wharf, London interior installation images / information received 270226

Location: Charter St, Canary Wharf, London, England, United Kingdom.