Steven Alan Portland Store, Oregon retail building, OR shop architecture photos, US outlet design

Steven Alan Portland Store

Retail Building in Oregon design by Hollwich Kushner (HWKN), USA

Sep 10, 2013

Location: Oregon, USA

Design: Hollwich Kushner (HWKN)

HWKN Unveils Steven Alan Portland

Steven Alan Portland Oregon Store interior
photo : Christian Columbres

Steven Alan Portland Store Building

Designed by Hollwich Kushner (HWKN) as a prototype for future Steven Alan locations in Atlanta, Chicago and Dallas, the Portland store imbues a local character to a modular design.

New York, NY. – Building on his reputation for scouting the most intriguing young designers, Steven Alan turned to Hollwich Kushner (HWKN) to envision a national expansion beyond the 20 existing retail locations in New York, Los Angeles, San Francisco and Connecticut. Each location carries an eclectic mix of the full Steven Alan collection, alongside pioneering designers of clothing, handbags and other accessories. The unique chemistry of the brand led HWKN to develop an architecture that can be tailored to each unique space.

“The design is bold, appropriately flexible and modest yet rustic. And all of this was achieved through a truly flexible system that allows us to meet all of our functional goals,” says Steven Alan. “The new series of stores that Hollwich Kushner has designed for Steven Alan creates a template, which allows us to showcase from our favorite designers around the world.”

Steven Alan Store Portland Steven Alan Portland Shop Steven Alan Shop Portland
photos : Christian Columbres

The launch of Steven Alan’s first collection in 1999, created a loyal brand following enamored by the casual, smart, self-assured essentials the store carries for both men and women. The brand’s national expansion marks a new era for Steven Alan by tapping into influential markets around the country including Portland, OR, Atlanta, GA, Chicago, IL, and Dallas, TX.

“The design challenge was to create something completely modular for a national roll out, but capable of reflecting the local character of each store’s location.” Explains Marc Kushner, partner Hollwich Kushner (HWKN). “We found the answer in locally sourced wood. In the Portland store, all of the millwork is made of Redwood. In Chicago and Atlanta we chose Douglas Fir, and the Dallas store uses Southern Pine.”

The store’s design is a celebration of raw materials and mechanical connections. Thick steel brackets are used to connect locally sourced lumber. The system of standardized shelving is infinitely flexible to show off products both large and small. The combination of cubbies, racks, shelves and counters offer on-demand closed and open storage and can be customized for each season’s products.

“All of the key design elements are crafted from raw wood without the typical retail glossiness,” says Matthias Hollwich. “This allows the products to unfold all of their personality and not be overpowered by a sterile or over-stylized environment.”

The store is designed to be a friendly and comfortable place to shop. The wall units hinge around the perimeter of the store to attract attention and keep the center open and unintimidating. Lighting is aligned to showcases in the center of the space.

Steven Alan Portland is located at 1029 SW Stark Street and is open daily from 11a-7p.

Steven Alan Portland Store Steven Alan Store Portland Steven Alan Portland Shop Steven Alan Shop Portland
photos : Christian Columbres


Hollwich Kushner is a 25+ person firm located in the heart of New York City. The office is involved in a diverse range of projects from retail spaces, pop-up installations, hotel developments to large-scale residential and commercial projects. Most recently the office has completed the Fire Island Pines Pavilion, the UNIQLO Cubes, and the winning entry at the 2012 MoMA PS1 Young Architects Program, called Wendy.


Having spent the past 15 years creating a mini fashion world grounded in classic American roots – fashioned with a twist – it’s clear that Steven Alan has quietly emerged an uncommon fashion pioneer. Upon opening his first retail store in 1994, Steven sold pieces from an eclectic group of emerging designers, becoming known for his keen eye. Building on his reputation for scouting the most intriguing young designers, the Steven Alan Showroom opened in 1996. Steven’s knack for the modern reinterpretation of classics garnered him an impressive roster of designers on the rise, and the Showroom now represents 20 designers of clothing, handbags and other accessories.

The launch of Steven Alan’s first collection in 1999, including his now-signature Reverse Seam Shirt, created a loyal following for Steven’s unique brand of casual, smart, self-assured essentials for both men and women. Steven now sells his collections at six eponymous New York stores, and in 2008 introduced three locations in Southern California. The Steven Alan Collection also reaches a global audience, and is now sold in over 300 stores worldwide.

Steven Alan Portland, Oregon – Building Information

Project: Steven Alan Portland
Client: Steven Alan
Location: Portland, OR (Additional locations in Atlanta, GA, Chicago, IL, and Dallas, TX, USA, not shown)
Status: Realized

Architect: Hollwich Kushner (HWKN)
HWKN Partner in Charge: Matthias Hollwich, SBA
HWKN Team: Egbert Chu with Alda Ly, Nickie Huang, Micah McKelvey, Jamie Abrego
Lighting Designer: Lighting Workshop
General Contractor: Dugi Construction

Steven Alan Portland Store information / images received from Hollwich Kushner (HWKN), USA

Hollwich Kushner (HWKN)

Location: 1029 SW Stark Street, Portland, Oregon, United States of America

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Website: Steven Alan Portland