Fred Perry Store, Bangkok Retail, Thailand Shopping Interior, Shop Building Images

Fred Perry Store

Thai Retail Development, Thailand, Asia – design by BuckleyGrayYeoman Architects

page updated 4 Jan 2017 with new photos ; 12 Aug 2015

Fred Perry Store in Bangkok

Location: Bangkok, Thailand

Design: BuckleyGrayYeoman architects

BuckleyGrayYeoman completes new store for Fred Perry in Asia

The latest Fred Perry store by award-winning architecture practice BuckleyGrayYeoman has now opened in the new retail development EmQuartier in Bangkok, Thailand.

Fred Perry Store Bangkok

The store is the second BuckleyGrayYeoman completion in the Far East and the practice’s latest fit-out in its tenure as Fred Perry’s Worldwide Retail Design Consultant.

Fred Perry Store Bangkok

The EmQuartier store represents a subtle development of the Fred Perry design language developed by BuckleyGrayYeoman, which has resulted in a contemporary and elegant boutique, designed to fit in with the selection of international luxury brands selected by the mall.

Fred Perry Store Bangkok Fred Perry Store Bangkok

Paul White, Director in Charge of the project at BuckleyGrayYeoman, said:
“EmQuartier is an exciting new development for Bangkok that brings together a truly stellar collection of international retail brands. To match the tone of the development, we have successfully modified our core design strategy, creating a smart interior that aligns with the ethos of EmQuartier while retaining the definiteive Fred Perry DNA.”

Fred Perry Store Bangkok

The store presents an open plan layout and sophisticated materials palette featuring concrete, black steel, timber and polished brass which contrasts with the wooden parquet flooring. A supersized signature Fred Perry laurel wreath logo has been drawn into the plan, influencing the shape and position of the seating and custom-made cabinets. In addition, BuckleyGrayYeoman have created a sense of luxury to the shopfront by using a striking ribbed black steel and brass strip wreath on a series of large scale artworks incorporating the Fred Perry laurel logo.

Fred Perry Store Bangkok

The Bangkok EmQuartier store is the sixth project BuckleyGrayYeoman has completed for Fred Perry. The practice has been commissioned to design another Fred Perry store in Cologne, Germany towards the end of 2015.

Fred Perry Store Bangkok

Photography © Wison Tungthunya

Fred Perry Store in Bangkok images / information from BuckleyGrayYeoman

BuckleyGrayYeoman Architects

The EmQuartier, opened in May 2015, comprises the commercial The EM District in Bangkok with the Emporium, and the EmSphere. source: Wikipedia

Address: 651, Sukhumvit Rd, Khlong Tan Nuea, Watthana, Bangkok 10110, Thailand

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Fred Perry Store Building