RCS Mediagroup Milan, B5 Building, Architecture, Images, Architect, Design

B5 Building for RCS Mediagroup : Milan Office Architecture

Milanese Office Building – design by Barreca & La Varra, architects

29 Feb 2012

RCS Mediagroup Milan – B5 Building


Design: Barreca & La Varra, Architects

In the north-eastern outskirts of Milan, as part of the restructuring of the former industrial core that houses the RCS Mediagroup, the new office building B5 designed by Barreca & La Varra studio has just been completed. The building is an integral part of a master plan intended for research and intellectual work and contributes to the incredible transformation which the production areas at the edge of the city have undergone over the past few years.

B5 Building for RCS Mediagroup Milan B5 Building for RCS Mediagroup Milan B5 Building for RCS Mediagroup Milan B5 Building for RCS Mediagroup Milan
photos : Paolo Rosselli

Milano, November 21, 2011 – The studio Barreca & La Varra is one of the main firms in charge of restructuring the entire industrial compound for the RCS Mediagroup in Milan, Italy. They recently completed the office building known as B5, an integral part of the programmatic intervention of the area.

The master plan, since its inception in 2001 when Boeri Studio (composed of Stefano Boeri, Gianandrea Barreca and Giovanni La Varra) won the design competition by invitation, has aimed to upgrade and expand the areas occupied by the older offices and printing works of the RCS company (located on via Rizzoli, northeast of Milan, near the River Lambro). Together with Stefano Boeri, the architects designed Building C, a low complex with an 18 storey tower and a central courtyard that culminates on the river’s edge. In 2007, when the staff of RCS moved back into the new building, work on the next two projects began, including B5, which bears the signature style of the architects Gianandrea Barreca and Giovanni La Varra, who founded their studio Barreca & La Varra in 2008.

B5 is a building of original character in respect to the other works on the site. While it actively participates in the program, it was intended to explore certain areas that were of particular importance to the architects. Gianandrea Barreca stated that they “were interested in the unity and continuity of matter. Thus, once the first building on the site was designed with a glass matrix façade, it seemed natural to continue to pursue an objective of material homogeneity”. The new intervention by Barreca & La Varra means to house a series of programs, from the editorial offices of the RCS newspaper group, to photography studios and spaces for the multimedia sector.

The building is the result of a high level of professionalism applied throughout every stage of development in the project. Designed as a “classe A” (the equivalent of a LEED platinum) certified structure, B5 is a parallelepiped volume, with a five story glass façade that wraps around the building, reminiscent of the image of a barcode. The facades are one of the main design elements and work as a device that allows the building to engage with the surrounding urban spaces that form the boundary of the site, as well as to promote greater flexibility and spatial quality to the interior workplace.

B5 Building for RCS Mediagroup Milan B5 Building for RCS Mediagroup Milan B5 Building for RCS Mediagroup Milan B5 Building for RCS Mediagroup Milan
photos : Paolo Rosselli

The façade is composed of vertical alternating shades of white, gray and black (with the exception of the ground floor where black is the dominant color). The color “texture” of each floor is staggered in respect to the adjacent floors of the buildings. The verticality of the project is enhanced by the black string-course elements. Giovanni La Varra explains that “the decision to work on the boundary elements was due to the fact that, in a marginal context such as it exists at this site, it was important to establish a new front that would engage the street. They had to establish a new territorial as well as urban identity”. The facade of B5 attempts to pursue an ideal of composed space and scale. Each of the glass panels of the surface, which sometimes appear transparent and at other times opaque depending on the light, dress the façade and consolidate the dimensions and forms with precision and grace. The building is easily understood by the observer. The rhythm and cadence inherent in the structure of the façade defines the space, designing and arranging the areas within which individuals interact. Windows are placed between the opaque glass elements, and a shading system, perpendicular to the façade, was incorporated thus endowing it with a sort of dynamism.

Gianandrea Barreca states that “The entire building, including the ground floor facing the inner court, is covered with serigraphed and colorful glass panels and vertical screens in the shape of ‘fins’ that emerge from the edges of the façade. The search for a balance between these and other architectural elements, like the black string-course, create for an ever-changing and dynamic façade”. The façade then becomes a sort of assembly kit, a structure that indicates the functions, and perhaps more interestingly, generates the perception of the building as a sculpture in the landscape”. The operable windows are also the mediators between B5 and the rest of the RCS project. The surrounding cityscape and context are in fact reflected from the glass as if the building were able to “read” the site, tracing on its surface the history, ideas and stories that give the place its current shape.

The dialogue between the architecture and the landscape, in this particular case between the façade and the city, is an idea that Barreca & La Varra have always been particularly mindful of since the inception of their firm. “The attempt is to define the façade in a greater sense than is usually required, creating a surface that is much more responsive to its surroundings” state Gianandrea Barreca and Giovanni La Varra. The ability to design the compound of the RCS as a creative hub that interacts directly with the public spaces of the area was a major goal of the architects, who wanted to create a “village for intellectual work”.

The restructuring of the RCS compound, in Barreca & La Varra’s project, is essential to the preservation of the history of this part of the city and serves as a catalyst for future development. From the beginning of the 20th century Milan has developed vast industrial areas which are set apart from the rest of the city. These areas grow larger every year and are thus always located in the periphery. Isolated developments are scattered through the countryside with little or no contact between the city and themselves. These areas nowadays often experience hardship, neglect and more often than not, fall into ruin.

The new design of the RCS is designed as if it were a cultural and social hub that responds to contemporary issues and needs. The recovery of the area consists of expanding the compound; thus attempting a social construct that is explicit of the ideals of Barreca & La Varra and a competent vehicle for interaction between the publishing group and the Milanese community that is witness to the evolution and the growth of one of the most important business groups in the city.

The construction of B5 has offered a starting point to analyze and comment a few of the issues raised by the project. The book Barreca & La Varra. Questioni di facciata, edited by Moreno Gentili, will be published by Skira in January 2012 in both English and Italian.

B5 Building for RCS Mediagroup Milan B5 Building for RCS Mediagroup Milan B5 Building for RCS Mediagroup Milan B5 Building for RCS Mediagroup Milan
photos : Paolo Rosselli

RCS Mediagroup Milan – Building Information

Architects: Barreca & La Varra
Client: Iniziativa Immobiliare Due s.r.l. (Prelios S.p.A. – Morgan Stanley – RCS Mediagroup) development management Prelios S.p.A.
Location: via Rizzoli, Milan, Italy
Schematic design, design development and artistic supervision: Barreca & La Varra (Gianandrea Barreca, Giovanni La Varra)
with: Andrea Perego (project coordinator), Dino Polverino (artistic supervision coordinator), Alessandro Grassi, Fabrizio Lampis, Simona Oberti, Marina Ranieri
Construction documents and structures: S.C.E. s.n.c.
Mechanical and electrical systems: Teknema Consulting S.r.l.
Fire protection: Studiogamma s.r.l.
Gross floor surface: 9.549 sqm
Floor area: 2.340 sqm
Design: 2007-08
Construction: 2008-11

B5 Building for RCS Mediagroup Milan
photo : Paolo Rosselli

Barreca & La Varra


Gianandrea Barreca and Giovanni La Varra founded their studio Barreca & La Varra in 2008 and before that, since 1999, were partners at Boeri Studio (with Stefano Boeri).

Gianandrea Barreca is one of the founders of Gruppo A12. He works to promote seminars, research, exhibits, and installations on the human contemporary condition, in particular on the subject of the interactions between the urban context and public art. Since 2006 he has collaborated with Domus Academy in Milan as Director of the Master’s Program in Urban Vision and Architectural Design. Since 2009 he has taught Architectural Composition at the Faculty of Civil Engineering and Architecture of Genoa.

Giovanni La Varra teaches Composition and Urban Design at the Faculty of Architecture and Urban Planning of the Politecnico of Milan and Urban Planning at the School of Humanities of the Università Statale in Milan. He is the author of numerous research studies on contemporary housing and on the organization and temporary use of public spaces. With the research group Multiplicity he has realized studies and installations on contemporary urban conditions, like USE-Uncertain States of Europe (a survey on the future of the European territory exhibited at Bordeaux in 2000, Brussels in 2001, Tokyo in 2002 and Milan in 2002) and Solid Sea (the Mediterranean research presented at Documenta XI-Kassel-2002 and exhibited in Vienna, Berlin and Rotterdam). From September 2009 to April 2011 he was an advisor to the planning board of the Expo 2015.

Over the years the work of Barreca & La Varra has been recognized nationally and internationally in the field of urban design and architecture by their continuous participation in competitions and public and private works for important Italian and foreign clients. Numerous projects, developed over the years as Boeri Studio, have been recently inaugurated or are in the process of completion under the supervision of the two new offices: Stefano Boeri architects and Barreca & La Varra.

The social housing project in Seregno (Milan), the new headquarters for the RCS Mediagroup in Milan and the 307 building at Milano-Bicocca for Pirelli RE are some of the projects that have helped to establish the firm. Barreca & La Varra are in charge of the executive and construction aspects of several projects such as Bosco Verticale (Vertical Forest) for Hines in Milan, The Villa, the Centre Regionale de la Mediterranee for the region PACA in Marseille and the renovation of the Maggiore Policlinico Hospital in Milan.

At the same time they have developed other projects designed by their firm such as the European Centre for Advanced Biomedical Research in Milan on behalf of the Fondazione Cerba and the offices of the RSA – Royal Sun Alliance in Genoa. The studio is characterized for their use of new advanced technologies of construction and their experimentation with a complex urban and architectural language that responds to the evolving traits of contemporary society and the complexity of economic, social and institutional structures that today compose cities, sites and affect the environment we live in. (www.barrecaelavarra.it)

B5 Building for RCS Mediagroup in Milan images / information received 280212

Address: RCS MediaGroup, Via Angelo Rizzoli, 8, 20132 Milan, Italy

Location: Via Angelo Rizzoli, 20132 Milan, Lombardy, northern Italy

Milan Architecture

Contemporary Milanese Architecture

Milan Building Designs – chronological list

Milan Architecture Tours – city walks by e-architect

Milan Architects Offices – architectural firm contact details on e-architect

Milan Architecture

The Cube
Park Associati
The Cube Milan

Milan Office Building
Park Associati
Milan Office Building

Milano Santa Giulia : Masterplan / Housing
Foster + Partners
Santa Giulia Milano

New Trade Fair, Rho-Pero
Massimiliano e Doriana Fuksas Architects
New Trade Fair Milan

Italian Architecture

Italian Architects

Italian Buildings

Comments / photos for the B5 Building for RCS Mediagroup page welcome