New Trade Fair Milan, Milano Fiera, Fuksas Architecture Design, Rho-Pero Building Photos, Architect

Trade Fair Milan Building

Contemporary Milanese Development – design by Massimiliano e Doriana Fuksas

10 Feb 2009

New Trade Fair Milan: Milano Fiera Building

Location: Rho-Pero, Milan, Italy
Date built: 2005
Design: Massimiliano e Doriana Fuksas Architects

New Trade Fair Milan Milan Trade Fair Trade Fair Milan
photos © Archivio Fuksas

Milano Fiera / New Trade Fair Milano, Italy

New Milan Trade Fair is a great architectural project for the territory. Its dimensions render it as one of the major complexes recently built in Europe. It is part of the recovery of wide urban spaces, of the territory which goes beyond the borders of the city itself. Areas which aspire to become “geography”, landscape.

Milan Trade Fair Milan Trade Fair
photos © Archivio Fuksas

The abandoned areas and suburbs call for important interventions. The critical mass of the intervention, more than 2 millions squared meters and more than half million of construction, are the starting point. I thought about a unitary complex, of simple geometry. The project of the New Milan Trade Fair is characterized by the great central axis: the great transparent coverage modifies spaces and represents the continuity of the vision. The service centre, the offices, the convention area, are the fulcrum of the entire system: transition from honour “entrance” to central axis.

Trade Fair Milan
photo Philip Rualt

On the sides, the pavilions, with big facades made of reflecting metal (of more than 200 m. for the two-level pavilions), bring back the life and the images of the pathway.
The entrances are signal and event. Architecture is “contaminated” art: she lives of other universes, she observes modifications and changes, she attempts to synthetically represent what happens. Architecture is not only inspired by architecture, but she tends to comprehend and to talk to everyone. In a moment of very few “visions” looking to the future, and the mere running of quotidian life and of existence, this project seems to be part of the European more dynamic scenery. It exists a demand and a desire of architecture, of emotions.

This project is ambitious. It is addressed to future visitors, and, firstly, it tries to pay much attention to people who will work and spend their days inside the New Milan Trade Fair.
Our country resumes a route which has been interrupted for more than 30 years, thus putting under construction one of the most important international trade fair complex.

Trade Fair Milan
photo Paulo Riolzi

The New Trade Fair is an important project for the region of Milan. It’s dimensions make it one of the biggest buildings in Europe. It is part of the wide structure of suburban space which is located in the outskirts of the city. This space wants to become “geography” – wants to be “landscape”.

The project is characterized by a central axis. The transparent covering of the axis modifies space and represents the vision of continuity. Service centre, offices and exhibition areas are scattered within the vast site area.

The pavilions are situated on both sides of the axis. Their reflective facades coated with steel panels mirror the image of people walking. The main entrances to the complex are sculpturally designed to the two ends of the path. The architecture can be described as “contaminated” art: it survives by relaying on other “universes”, it controls movement and changes, it tries to represent what’s going on. Architecture is not only inspired by architecture, but tends to relate to every single person. In a situation with very few visions for the future, this projects makes up a dynamic sceneries. Obviously there is a demand for architecture, a demand for emotion.

Milan Trade Fair images / information from Massimiliano Fuksas Architecture

Rho-Pero, Milan, Italy
Architect : Massimiliano e Doriana Fuksas

client: Fondazione Fiera Milano
Total area 2.000.000 mq
Building area: 1.000.000 mq
Surface area : 2.000.000 mq
Superficie surface builted: 1.000.000 mq
Visitors parking lots: 20.050
Tracks parking lots: 7.000
Exhibitors parking lot: 4.320
Central axis length: 1.500 m
N.° Pavilion : 8 (164 x 224 mt)

Start date : Apr 2003 Completion date : Apr 2005
Budget:750 millions euro

General contractor: Astaldi Spa, Vianini Spa, Pizzarotti Spa

structures consultant: Mero GmbH & Co.
Schlaich Bergermann und Partner

structures: Schlaich Bergermann und Partner

Curtain walls: Permasteelisa spa
Steel structure: Icom Engineering, Ask Romein, Carpentieri d’Italia
roof: Bemo Systems
lighting: Lampada Lavinia – iGuzzini, (design by Doriana & Massimiliano Fuksas)

Milan Fair
Milan Fair
Image : Foster + Partners

Location: Rho-Pero, Milan, Lombardy, northern Italy

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