Hermès London Store, Bond Street Boutique, Architecture, British Shopping Images

Hermès Store London Bond Street

New Bond Street Shop, England: Retail Outlet design by DSDHA architects, UK

5 Dec 2008

Hermès brings nature back to Bond Street, London, England

‘Silver Forest #36’

Date: 2008

Design: DSDHA

Address: 155 New Bond St, London W1S 2UA, UK

Phone: 020 7499 8856

Hermès Store London Hermès London Store Hermès London Shop

Hermès London Shop

Hermès unveils, ‘Silver Forest #36’, a new installation for Christmas which sees its flagship store at 155 New Bond Street, transformed into a forest of silver birch trees. This installation aims to resurrect a wood that once stood in the store’s location in the early 18th Century. The pavement, vitrine and ground floor will be imbued with thirty-six hand-cast Silver Birch trees – some reaching 8-metres in height.

Co-created by award-winning architects DSDHA and Creative Director for Hermès windows, this duo have combined their disciplines to create a visual concept that captures the imaginative spirit of Hermès whilst paying homage to the enchanting location of its flagship store; the boundary in 1720 between the growing metropolis of London and the natural world. Hermès invites visitors to go back in time and rediscover the organic origins of this treasured part of London.

Eighteen of the shimmering cast silver trees have been installed into the pavements of New Bond Street and Bruton Street, the axis of the Hermès boutique. The forest continues into the windows and through-out the ground floor of the store. Passers-by are able to explore the iridescent forest, to touch the wintry surface of the metal and feel the ‘bark’ etched with the patina of the silver birch…in the background the sound of birds and horses’ hooves galloping in the winter snow can be heard.

Window decoration and creativity plays a strong part in the spirit of Hermès, which originated in the early 20th Century with the celebrated windows of its store at 24 Rue du Faubourg St-Honoré store in Paris. Since then, Hermès has encouraged each of its markets to creatively design their own window displays locally. Visit www.hermes.com to view some of these designs from around the world.

Bond Street Store Hermès Bond Street Store Bond Street Shop

This project, called ‘Silver Forest #36’, will be in place at Hermès, 155 New Bond Street, London W1, until 5th January 2009.

Hermès Bond Street Store photos / information from architects DSDHA 051208

Hermès began in Paris in 1837 as a master harness and saddle maker. Since then, 6 generations of enterprising artisans have conquered new skills and new markets.
Today, 14 different product ranges are made under the control of Hermès and sold in its network of 268 stores and concessionaires around the world.

Creative Director for Hermès windows
Rebecca studied at St Martins Central School of Art and after a few years spent in the film industry she decided to develop her interest in set design, which led her to Wimbledon School of an Art to Theatre. Designing to the scale of the shop window, is for Rebecca, to realise miniature theatre. Within this framework, Rebecca consults and designs window display for international companies. Her work has been published in books on window design and in the press.

David Hills and Deborah Saunt established the award-winning architectural studio DSDHA in 1998. Their work blurs the boundaries between landscape and architecture, art and urbanism, and questions our preconceptions of the city.

Working with Hermès builds on their growing international profile with projects including the Silver Building (the first contemporary building in Soho, London, for 15 years), a gateway building for the London 2012 Athletes Village, a new sustainable resort in the Caribbean, private homes in Holland Park and Kensington Palace Gardens.  In addition to their practice, Deborah Saunt is guest professor at EPFL, Lausanne and David Hills teaches at the University of Cambridge.

Hermès London Shop images / information from DSDHA

Hermès London design : DSDHA

Hermès New Bond Street Store

Another Hermès London Store is located at 179 Sloane Street.

Location: 155 New Bond Street, London, England, UK

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London Shops

Another Hermès Shop on e-architect:

Hermès Boutique, Paris
Denis Montel / Rena Dumas – RDAI
Hermès Boutique Paris
picture : Michel Denance
Hermès Store Paris

London Stores

Bond Street Shops
Bond Street Shop
photo © Adrian Welch

Harrods Store, Knightsbridge
Harrods Store
photo © Adrian Welch

Hermès London Store London design : DSDHA Architects

Hermès would like to thank: Essex Replica (Manufacturing), Creea (Installation), Turley Associates (Planning), Structure Workshop (Structural Engineering).

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London Architecture Offices

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