Alexander Chinneck Artwork Assembly London, Hammersmith Property Development, UK Building Art, Architecture

Alexander Chinneck Artwork Assembly London

‘Six pins and half a dozen needles’, Hammersmith Commercial Development, south east England, United Kingdom

3 Aug 2017

Location: Hammersmith, London, England

‘Six pins and half a dozen needles’

Alexander Chinneck Unveils First Permanent Artwork “Six pins and half a dozen needles” at Assembly London

Alexander Chinneck Artwork Assembly London |

Photos: Charles Emerson

Alexander Chinneck Artwork Assembly London, Hammersmith

British artist Alexander Chinneck has completed his latest monumental artwork entitled ‘Six pins and half a dozen needles’ on Assembly London, the new office campus in Hammersmith developed by AXA Investment Managers – Real Assets, acting on behalf of its clients.

This landmark public artwork is Chinneck’s first permanent sculpture and follows projects that include a 35-metre inverted electricity pylon, a melting house constructed from 7,500 wax bricks and a hovering stone building for London’s Covent Garden Piazza.

Reaching 20-metres above ground level and weighing ten-tonnes, the artwork theatrically animates the structure from which it leans, uniting Chinneck’s signature use of art, architecture and engineering to create an ambitious combination of surrealism and spectacle.

Constructed from 4,000 bricks and over 1,000 stainless steel components, the installation represents a 14-month collaboration of British art and industry with engineers, steelworkers and brick-makers working alongside the artist’s team.

Alexander Chinneck Artwork London |

Speaking about the artwork, Alexander Chinneck said: “The work was conceived to engage people in a fun and uplifting way. Although we use real brick, it was designed with a cartoon-like quality to give the sculpture an endearing artifice and playful personality. I set out to create accessible artworks and I sincerely hope this becomes a popular landmark for London and positive experience for Londoners.”

“Following 14-months of development, this represents my studio’s first permanent project and we are excited to be working on more. Forthcoming artworks include a trail of four sculptures with a combined height of 163-metres that will be constructed from over 100,000 bricks.”

The artwork, commissioned by AXA Investment Managers – Real Assets, is situated on Assembly London, a major mixed-use urban campus comprising four buildings totalling 220,000 sq ft. The space will be home to offices, retail units and restaurants designed to create a highly collaborative community based work environment. Prior to redevelopment, the site functioned as the home of a publisher for over two decades and the artwork appropriately resembles a torn sheet of paper, albeit monumental in size, weight and complexity.

Alexander Chinneck Artwork London Hammersmith |

Commenting on the commission, Harry Badham AXA IM – Real Assets’ UK Head of Development said: “Successful workplaces in today’s world are the home of creative thought which is why we made art integral to our vision for the Assembly London masterplan. It has been a pleasure working with Alex in creating this thought provoking installation which is accessible to everybody and will hopefully raise smiles and questions alike.”

Alexander Chinneck’s ‘Six pins and half a dozen needles’ is a permanent installation and can be viewed at Assembly London, 77 Fulham Palace Road, London, W6 8JA from Tuesday, August 1st, 2017.

Alexander Chinneck Artwork Assembly London images / information received 020817

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