Sackville Road Hove, Brighton regeneration, East Sussex building development, Southern English architecture news

Sackville Road Regeneration Hove

post updated 16 February 2024

Design: Whittam Cox Architects

Location: Sackville Rd, Hove, East Sussex, Southern England, UK

Sackville Road: Demolition begins and local artists called

Sackville Road Regeneration Hove, East Sussex
image courtesy of architects practice

15 July 2021

Sackville Road Regeneration in Hove for Moda Living

Moda Living, the UK’s leading family-owned operator of build-to-rent homes, has announced demolition will begin at its Sackville Road regeneration project in Hove on Monday 12 July as it prepares to create a landmark build to rent neighbourhood for the city.

Moda is working with construction company Midgard to deliver 564 high-quality build to rent homes, turning a rundown trading estate next to Hove Station into a thriving inter-generational neighbourhood with extensive public gardens. The masterplan also includes 260 care community homes.

The development is based on an intergenerational approach and will appeal to both small and large households of individuals – or families – as well as older members of the community. The proposals also include communal lounges, private dining areas, cafes, shops and 50,000 sq ft of office and co-working space to foster emerging businesses/SMEs, five communal roof terraces and open spaces – all designed to enhance community living.

Moda Living do not charge deposits from would-be residents, do not levy service charges and the monthly rental includes an extensive range of amenities including access to the gym, internet and reduced electricity costs.

Sackville Road Hove, Brighton regeneration design

Moda is also appealing for local artists to express an interest in producing artwork for an exterior wall at the site which overlooks Sackville Road.

James Blakey, Planning Director at Moda said: ”Now that our regeneration of the Sackville Road site has received planning consent, we’re happy to announce that demolition will begin on Monday 12 July.

“We expect demolition to take around three months to complete. We’re very excited to see this project get underway and look forward to delivering much needed high quality rental accommodation for the city, together with care home units and much more.

“Moda is here to stay, so we want to be part of our local community and to support it. As a result, we are keen to hear from local artists who would like to see their art featured in a prime position and showcase their talent.

“We’re really looking forward to seeing what local artists come up with to bring the wall to life and connect it with Hove’s history and culture.”

Approximately 70 per cent of the site will include new streets, squares, amenity and open spaces.

Buildings design by Whittam Cox Architects:
Sackville Road Hove buildings design

It will create the equivalent of more than 560 full time jobs and more than 150 full time equivalent construction jobs, with many people working on the site coming from the local area.

Artists who would like to express their interest in a commission for the Moda site should contact: by Friday 30 July. A brief for the artworks is available on request.

For more information, please visit:

Moda Living

Moda Living was created in 2014 to be a design, build and operator of best-in-class purpose built rental communities across the UK.

Moda is creating the UK’s leading premium rental brand. With a development pipeline of 7,500 apartments at a value of c. £2bn, located in high-profile city centre locations across the UK.

Moda continues to push the boundaries of style, service and innovation to craft considered, inclusive residential communities, focusing on customer service and best-in-class institutional grade design.

Moda has a clear objective of pioneering positive change to the UK rental landscape.

For further information:

About Sackville Road regeneration

Moda Living, the UK’s leading family-owned operator of build-to-rent homes, is regenerating Hove’s Sackville Trading Estate to deliver 824 homes (564 new homes for rent and 260 homes for later living).

The rundown trading estate next to Hove Station will be transformed into a thriving inter-generational neighbourhood. The plans also include communal lounges with events and wellbeing workshops, private dining areas, restaurants, shops, a village hall, 50,000 sq ft of office and co-working space to foster emerging businesses/SME’s, five communal roof terraces, gardens and open spaces – all designed to enhance community living.

Sackville Road Regeneration Hove, East Sussex images / information received 140721 from Whittam Cox Architects

Location: Hove, East Sussex, Southern England, UK

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