Lanzante Pavilion Goodwood Festival of Speed 2023, West Sussex Luxury Cars Project Photos

Lanzante Pavilion at Goodwood Festival of Speed 2023

19 July 2023

OB Architecture unveils Sustainable and 99% Reusable Lanzante Pavilion for Goodwood Festival of Speed 2023

Location: Goodwood House, West Sussex, southeast England, UK

Design: OB Architecture with temporary structure manufacturer Showblock

lanzante pavilion

Photos by Brett Charles

Lanzante Pavilion by OB Architecture at Goodwood Festival

Designed in collaboration with pioneering temporary structure manufacturer Showblock, the Lanzante Pavilion was first introduced at last year’s Goodwood Festival of Speed and was specifically created to elevate the concept and design standard of a typical event ‘stand’. Set across two storeys and spanning 735 sqft, the cantilevered structure is both a space for displaying the latest Lanzante projects, such as the McLaren P1 Spider and 930 TAG Turbo, to guests and festival attendees and an exclusive entertainment hub.

lanzante pavilion

The second floor comprises a VIP lounge and terrace with rare trackside viewing. In 2022, the Lanzante Pavilion quickly became a go-to destination within the festival, with guests drawn to its sleek, discreet architectural design and its cleverly considered communal spaces. In addition, OB Architecture and Showblock provided eight satellite structures across the stand to display cars and create a reception area, whilst also capitalising on the pavilion’s leafy plot by incorporating a private shaded garden area at ground level with a clear view onto the track.

lanzante pavilion

The green setting is further enhanced and reflected by the pavilion’s seamless mirrored panelling, which blends the interior and exterior environments. ClearSpan glazed sliding doors of 21sqm adjoin custom made anthracite grey steelwork modules, with the selected pallet of materials and mono-chrome colour scheme ensuring the cars are the focal point. Throughout the pavilion, the team has referenced architectural details found in Lanzante’s Petersfield showroom – also designed by OB Architecture.

The cars stand upon white monolithic plinths with track lighting suspended above, replicas of those in the showroom, whilst the pavilion’s double timber joists are a subtle nod to the exposed structure in the brand’s HQ. Lanzante’s audio partner, Bang and Olufsen, has designed an integrated audio-visual system throughout the space to ensure the best possible experience for Lanzante’s exclusive visitors and customers who are accustomed to the brand’s exceptional quality.

lanzante pavilion

After the doors close on the Festival of Speed weekend, most temporary stands and displays are typically demolished and disposed of. However, the Lanzante Pavilion was designed to be dismounted with nothing going to waste; all the materials and the framed modules can be packed away and protected for reuse at future events. Whilst in storage following the 2022 Festival, the Lanzante Pavilion underwent minimal servicing and maintenance for any wear and tear by the Showblock team. Beyond its reuse, the adaptability of the design and structures provides the ability to continue expanding the pavilion with new additions. For this year’s event, a new module at ground level will house Lanzante merchandise and a reception to the pavilion. The pavilion has also been improved with high quality roof insulation, and integrated ventilation.

Aside from its sustainable credentials through its emphasis on reuse, the Lanzante Pavilion is also notable for the high level of craftsmanship and specification of its design and manufacturing, more typical of permanent structures. Materials are of the highest quality and joints are seamless and invisible, ensuring the desired sleek aesthetic reflective of the Lanzante brand. Anthracite grey sprayed timber louvres and a glazed balustrade provide a clean and open public viewing gallery. The tiled floors provide a durable finish with the bespoke lighting highlighting the Lanzante exhibits.

lanzante pavilion

Olly Bray, Founder of OB Architecture, comments, ‘In the design of the Lanzante Pavilion, we sought to create a structure of real architectural and sustainable merit, one that can be reused year after year. Traditionally, event stands are simply discarded when they’ve served their purpose, but 99% of the pavilion we designed with the team at Showblock can be reused and recycled. Everything throughout the design and build process, from the structural steelwork to the glazing right down to the paint choices, were considered and carefully selected with reuse, durability and longevity in mind. We hope that this paves the way for more sustainable and considered event architecture and design in the future.’

lanzante pavilion

Charlotte Lanzante comments, ‘We are thrilled to be reinstalling the Lanzante Pavilion at this year’s Goodwood Festival of Speed, after a highly successful debut in 2022. OB Architecture, Showblock and Bang and Olufsen exceeded our expectations in designing a reusable space that speaks to our brand aesthetic and ethos. The design of the pavilion celebrates the care and attention to detail for which Lanzante is known in the engineering, restoration and servicing of supercars, whilst communicating our commitment to reuse and longevity.’

lanzante pavilion

Jenny Miller, Festival of Speed General Manager, comments, “We are continually working to make the Festival of Speed more sustainable, and in recent years have switched to using only biodiesel in our generators, increased our recycling capacity and planted thousands of trees as part of our ongoing commitment to stewardship of the Goodwood Estate, as well as a number of other initiatives. We are delighted to welcome Lanzante to the Festival of Speed with their reusable pavilion, located in prime position on the inside of the hillclimb at Turn 2.”

Photography : Brett Charles

lanzante pavilion

Lanzante Pavilion Goodwood Festival of Speed 2023 images / information received 190723

Goodwood Festival of Speed Sculpture

Goodwood Festival of Speed Sculptures – a recent selection from e-architect below:

BMW Sculpture Goodwood Festival of Speed 2022
Design: Gerry Judah
BMW Sculpture Goodwood Festival of Speed 202
photo : David Barbour
BMW Sculpture Goodwood Festival of Speed 2022

Aston Martin Sculpture for Goodwood Festival of Speed 2019
Aston Martin Sculpture at Goodwood Festival of Speed 2019
photo : David Barbour

Goodwood Festival of Speed 2019 Central Feature from crate47 on Vimeo.

Central Sculpture for Goodwood Festival of Speed 2018
Porsche Sculpture Goodwood Festival of Speed 2018
photo : David Barbour

Central Sculpture for Goodwood Festival of Speed 2017
Central Sculpture for Goodwood Festival of Speed 2017
photo : David Barbour

Mazda Sculpture for Goodwood Festival of Speed 2015
Mazda Sculpture
photo : David Barbour

Lotus Sculpture for Goodwood Festival of Speed 2012
Lotus Sculpture
photo : David Barbour

Another sculpture by Gerry Judah – Jacob’s Ladder, New Zealand

Address: Goodwood House, Kennel Hill, Chichester PO18 0PX, West Sussex, southern England, UK

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Comments / photos for the BMW Sculpture Goodwood Festival of Speed 2022, England, design by OB Architecture with manufacturer Showblock page welcome