Boulevardi Mall, Istanbul Building, Turkish Development, Emaar Square, Design

Boulevardi Mall, Turkey : Istanbul Retail Building

New Istanbul Shopping Centre – design by DP Architects

19 + 12 Dec 2012

Emaar Square – Boulevardi Mall

Location: Istanbul, Turkey

Design: DP Architects

Boulevardi Mall – The Spirit of Street Life

To experience the real Istanbul, one must not only visit the Byzantine mosaics and colourful bazaars, but also walk its tangled streets. The spirit of street life is the source of inspiration for the architecture of Boulevardi Mall, designed by DP Architects.

Emaar Square is the new title for this Istanbul shopping centre development.

Boulevardi Mall Istanbul
Emaar Square image from architect

“Urban living in Istanbul takes place in its streets. They hold such pleasures, such wonder and interesting stories that make up the rich cultural history of the city. Deeply inspired by this, we wanted to see what would happen if we could turn the conventional shopping mall inside out and design all its public areas as ‘streets’, ‘plazas’ and ‘public squares’. Our aim is to create a vibrant and enjoyable destination that captures this spirit.” – DP Architects

Taking design inspiration from The Dubai Mall, Boulevardi Mall – with over 400 indoor and outdoor shops, restaurants, cafés and entertainment outlets spanning three levels below the ground and two levels above it – will be one of the largest in Istanbul.

The design team turns the shopping mall inside out and proposes a system of paths as ‘streets’ to connect its ‘plazas’ and ‘public squares’. The design for the mall – the key component of the entire Boulevardi development which comprises over 1,000 luxury homes, a 190 room five star hotel, a wide range of leisure facilities and offices – brings the various part of the master plan into a seamless whole.

As the name suggests, the circulation route of Boulevardi Mall on the ground incorporates the main pedestrian boulevard. The architecture and landscape design brings together contemporary aesthetics with traditional architectural proportions to create a richly textured urban environment that is friendly to the pedestrian shopper. At the core of the mall is a two-storey gourmet village inspired by Istanbul’s lively streetscapes. The large sunken plaza located in the centre of the boulevard creates a focal point of activity that connects shoppers above and below. It is a multi-purpose space that has outdoor dining around an interactive water feature, which can be transformed into an ice-skating rink in the winter.

Boulevardi Mall Istanbul Boulevardi Mall Istanbul
Emaar Square images from architect

The underground shopping area at Emaar Square is organised in a continuous loop that passes through four retail zones themed after the seasons. The Spring Zone features ‘tree-top cafes’ and an open air courtyard for the food court, punctuated by a dramatic 12-metre ‘waterveil’. An aquarium forms the focus of the Summer Court, which takes its inspiration from the colours of the sun and the sea. A forest canopy inspired the spaces in the Autumn Gallery and the design of the Winter Corridor aims to capture the crystalline quality of the winter light.

Conceiving the shopping mall to be as meaningful and delightful as the lively streets in Istanbul, the design of Boulevardi Mall inspires visitors to rediscover the spirit of exploration and the joy of shopping.

Boulevardi Mall – Emaar Square Istanbul images / information from DP Architects

DP Architects

Location: Istanbul, Turkey

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Comments / photos for the Boulevardi MallIstanbul Retail Architecture page welcome

Website: Visit Istanbul