Oikoa Massage Boutique, Zwolle Retail Interior, Dutch Commercial Health Building, Holland Architecture Photos

Oikoa Massage Boutique in Zwolle

23 Dec 2021

Architects: concrete

Location: Spinhuisbredehoek 10, Zwolle, The Netherlands

Photos by concrete – wouter van der sar

Oikoa, a new massage boutique in Zwolle (in the east of the Netherlands), has opened its doors. concrete designed the interior and the graphic identity, and the name Oikoa is all about inner self and wellbeing. The design is by concrete.

Oikoa Massage Boutique

Oikoa, the Finnish word for ‘smooth correction, provides an introverted realm of calm. A place that invites you to leave the outer world behind, and to recharge in a natural and harmonious environment.

The massage boutique is designed as a serene space where guests can focus on themselves. This was achieved by turning the existing extroverted glass cube inside out and placing the organic-shaped central space at the heart of the building, with the treatment rooms situated on the perimeter.

Guests enter directly into the core of the boutique; a warm introspective space lined with multiple curved walls, finished in warm oak laths. The curved walls create intimate seating areas, with softly curved benches upholstered in moss green velvet. These are the perfect spots to wait in full comfort and prepare for treatment.

In addition to the interior, concrete is responsible for the identity of Oikoa, including the name, logo, website, and all print materials.

concrete also came up with the name Oikoa, the Finnish word for ‘smooth correction’, based on the feeling of calm one gets after a treatment when the body is untangled and almost feels ‘liquid’. This feeling is reflected in the logo: a liquid oil drop combined with a minimalistic but elegant font.

Bright white backdrops and pine green emphasize the natural and harmonious environment of the massage salon, which is further enhanced by a secondary colour family of oil drops. Both the oils and colours are derived from Finnish natural elements such as ferns, aspen trees, cloudberries, and bellflowers.

Oikoa Massage Boutique in Zwolle, Holland – Building Information

client: Oikoa, Zwolle
concept: concrete
interior design: concrete

address: oudezijds achterburgwal 78a – 1012 DR
city: Amsterdam, Netherlands (NL)
phone: +31 (0)20 5200200

email: info@concreteamsterdam.nl

project location: Spinhuisbredehoek 10, Zwolle, Netherlands
city: www.oikoa.nl

website Instagram: @oikoa.massageboetiek
design: massage boutique / 190 sqm – 5 massage rooms
start design: December 2020
opening: September 2021

project team concrete: Rob Wagemans, Lisa Hassanzadeh, Eva Stekelenburg, Stevie Wesdorp, Sofie Ruytenberg, Jorien Wiltenburg

contractor: van Wijnen
furniture maker: Roord Binnenbouw
counter: solid oak countertop, rectangular tiles: sevilla kit kat fingers in white speckle (the mosaic factory)

benches: upholstered in green velvet: Juke Olive 53
curved walls: oak laths on black background
wall tiles: rectangular tiles: sevilla kit kat fingers in green speckle
floor central space: existing white marble tiles
floor in treatment rooms: forbo linoleum: cocoa earl grey chocolate
bar chairs: neva light bar chair in oak by Artisan

About concrete
concrete develops concepts in architecture, interior design, urban development, and brand development. concrete loves provoking, confusing, philosophizing, scale models, haute cuisine, burgers, and (most of all) shattering dogmas. concrete provides results. No grand theories or abstract ideas. Just things that work.

In addition to Oikoa, projects include Moos, Zoku Amsterdam, Copenhagen & Vienna, W Osaka, London & Verbier, Hotel Norge Bergen, KLM crown lounge, Urby living US, and citizenM hotels worldwide, and we are currently working on an Urban development in Tromso, Hotel Lofoten, Luxury hotel chain in London, Manifattura Tabacchi Florence, Jeroen Pit Huis and more. Since 1997, concrete has been developing concepts in architecture, interior design, urban development, and brand development.

concrete work with a team of 52 multidisciplinary creatives for corporations and institutions from the Amsterdam office.