Mercedes-Benz Brand Center Dubai, AMG Kaffeehaus United Arab Emirates building, New UAE architecture images

Mercedes-Benz Brand Center in Dubai

22 + 16 February 2024

Design: heller studios

Location: design district D3, Dubai, United Arab Emirates

Mercedes-Benz Brand Center Dubai UAE

Photos by heller studios

Mercedes-Benz Brand Center Dubai, UAE

Rethinking the traditional Autohaus

The ambition with the Mercedes-Benz Brand Center was, to make Mercedes-Benz, a lifestyle icon, in close proximity to the design district D3 in Dubai. A space with multiple attractors- making the customer visit it over and over again.

Mercedes-Benz Brand Center Dubai UAE

Art & Retail is merging into one brand experience.

Mercedes-Benz Brand Center Dubai UAE

The minimal aesthetic creates a serene backdrop for this cultural platform, morphing exhibition, seminar, entertainment, art, and science into one cohesive space and is served by an elegant AMG Kaffeehaus.

Mercedes-Benz Brand Center Dubai UAE

Mercedes-Benz Brand Center Dubai UAE

“Sensual purity”, the design concept of the brand Mercedes-benz, is being expressed through the two continuous flowing ribbons.T o emphasize the courtyard, they areopening up, giving space to the event arena in the ground floor as well as the hospitality terraces on level 1.

Mercedes-Benz Brand Center Dubai

To emphasize the courtyard, the two ribbons are opening up, giving space to the event arena in the ground floor as well as the hospitality terraces on level one.

Mercedes-Benz Brand Center Dubai

Mercedes-Benz Brand Center in Dubai, UAE – Building Information

Architecture: heller studios – https://www.heller.tv/

Project size 4000
Completion date 2024
Building levels 2

Mercedes-Benz Brand Center Dubai

Photography: heller studios

Mercedes-Benz Brand Center Dubai images/information received 160224

Location: Dubai, UAE

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