HONOR Flagship Store, Chengdu, China building complex photos, PRC architecture images
HONOR Flagship Store in Chengdu
25 October 2024
Architecture: HONOR Retail Design Studio
Location: Chengdu, People’s Republic of China
Photos by Peng Yi
HONOR Flagship Store, China
Design-led innovation at the HONOR Retail Design Studio has integrated local cultural heritage with advanced technology through micro-renewal strategies, redefining urban culture and brand narratives in retail. Their latest Chengdu project melds a historic 300-year-old courtyard with contemporary design, setting a new standard in merging brand experience with cultural heritage.
Located within a historic residential courtyard, the project honors local architecture by incorporating traditional grey tile and water-reflective features that preserve the city’s heritage. The entrance respects Sichuan’s unique courtyard etiquette, while custom elements like glass displays, coin-patterned screens, and wooden signage harmonize with the original architecture. Indoors, a gradually rising layout from front to back introduces a water curtain, reflecting the ancient “facing water” philosophy.
In keeping with Kuanzhai Alley’s tradition of distinctive courtyards, the central space extends the tile motif into a mirrored waterscape, connecting indoor galleries with the outdoor courtyard. Traditional tiled and grooved stone patterns blend with modern lighting and glass-and-wood window frames, balancing warmth with cool tones and offering visitors an immersive, culturally resonant experience.
HONOR’s retail spaces embody its brand identity, connecting technology and art. For the Chengdu flagship store, HONOR’s design team went beyond standard layouts, incorporating garden aesthetics, bamboo features, and framed views inspired by traditional landscapes. The store is divided into five thematic zones, such as the Tech Aesthetics Lounge and Local Art Gallery, guiding visitors along intertwined art and product pathways.
Art installations integrate seamlessly with product displays, establishing a narrative that blends the brand’s technological innovation with the cultural roots of Kuanzhai Alley. The store’s strategic use of lighting, glass, and art elements creates an open and visually impactful experience that invites exploration.
Within the multifunctional space, customized tables for flagship products appear to float, subtly enhancing the space’s harmony. Clay figurines inspired by the Sanxingdui Museum add cultural significance, while interactive displays cater to diverse interests, from gaming and wearables to audio-visual experiences.
The store’s social spaces, such as a staircase that doubles as seating and a coffee area, provide a place to pause, recharge, or enjoy the courtyard view. HONOR’s VIP area evokes traditional Chinese hospitality with symmetrical layouts and classic furnishings, bridging past traditions with present technology.
Over half of the Chengdu store’s space is dedicated to art and cultural activities. HONOR’s collaboration with local cultural authorities showcases works that celebrate the unique intersection of HONOR’s technology and Chengdu’s history. This approach redefines the retail model, creating a non-invasive, technology-enhanced space that engages with local heritage and fosters a deeper connection between brand and community.
Through its blend of culture and technology, the HONOR Chengdu Flagship Store reshapes the retail landscape, inviting visitors into a space where history and innovation come together, enriching the neighborhood and elevating the consumer experience.
HONOR Flagship Store in Chengdu, China – Building Information
Location: K2 Courtyard, Kuanxiangzi Alley, Kuanzhai Alley, Chengdu
Category: Retail
Area: 973 sq. m.
Client: HONOR
Completion: May 2024
Design team: HONOR Retail Design Studio
Consultants: LabD+H, GCL Construction Group
Photography: Peng Yi
HONOR Flagship Store, Chengdu, China images / information received 251024
Location: Chengdu, China
New Wuhan Architecture
Sunac · Wuhan 1890 Buildings
Sunac · Wuhan 1890, No. 170, Qintai Avenue, Wuhan City
Design: Lacime Architects
photo : Inter_mountain
Wuhan SUNAC 1890, Hanyang District
Contemporary Buildings in Wuhan, China
Sino-Ocean Sales Center in Wuhan
Design: Waterfrom Design
photograph : Yuchen Chao
Sino-Ocean Sales Center Wuhan
Light Waterfall Design
Architects: Kris Lin International Design
image courtesy of architects practice
Light Waterfall Wuhan
Huafa & City Hub
Architect: Qin Yue-Ming
photograph : JING Xu-Feng
Huafa & City Hub in Wuhan
Wuhan Creative Design Center Building
Wuhan Greenland Center Apartment
Greenland Optics Valley Center Wuhan
SCP Wuhan Qingshan InCity Master Plan
New Chinese Architecture
Contemporary Buildings in China
Shanghai Yangtze River Delta G60 Innovation Center, Shanghai
image courtesy of architects practice
Shanghai Yangtze River Delta G60 Innovation Center
Tiantou Intelligent Harbour Concept, Chengdu
Design: Aedas with China Southwest Architectural Design and Research Institute
image courtesy of architects practice
Chengdu Tiantou Intelligent Harbour Project
Tower C at Shenzhen Bay Super Headquarters Base, Shenzhen
Design: Zaha Hadid Architects (ZHA)
image courtesy of architectural office
Tower C at Shenzhen Bay
Comments / photos for the HONOR Flagship Store, Chengdu, China designed by HONOR Retail Design Studio page welcome