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Boutique Philippe Dubuc, Quebec City Canada : Architecture

Philippe Dubuc Store Quebec City – Development in Canada

Design: Saucier + Perrotte architectes

English text (scroll down for French):

Boutique Philippe Dubuc Quebec City store

14 Oct 2010

Philippe Dubuc Store Quebec City

Located on St-Joseph Street facing the Church of St-Roch, the new Philippe Dubuc store marks the arrival of the renowned fashion label to old Quebec City. The boutique is housed in a simple, linear space at the ground level of an existing historic building. The space itself is intersected by a large steel truss that recalls the massive structural elements from industrial times in Quebec. The design concept plays with a shift in perception between the actual dimensions of the boutique and those of a virtual space perceived by clients and visitors — a ‘space’ relating to both the larger structure of the building and to the peculiar mirrored quality of the interior.

Philippe Dubuc Store Quebec City Boutique Philippe Dubuc Quebec City Philippe Dubuc Store

At first glance visitors will notice a strip of black at the left that splits the store along its length, breaking the symmetry and defining the bright central space. While this dark band is used functionally to contain shelving and the main counter, reflective surfaces are carefully oriented along the line of demarcation between the dark and light zones to blur the limits of the overall space. At the far end of the store, a mise en abîme ’iscreated by two parallel mirrors, producing an endless imaginary perspective perpendicular to the main axis. This cruciform scheme, reinforced by the linear lighting fixtures, reminds us symbolically of the proximity of the place of worship.

The sober and seemingly ‘undressed’ space looks more like Philippe Dubuc’s workshop than a usual retail store. The monochromatic palette harmonizes with the designer’s creations; furthermore, the dust grey painted walls, polished concrete floors and minimal racks all relate to the industrial character of the site.

Philippe Dubuc Store Quebec City Boutique Philippe Dubuc Quebec City Philippe Dubuc Store Boutique Philippe Dubuc

French text:

Superficie: 130 m2

Addresse: 537 rue St-Joseph est, Ville de Québec
Situé sur la rue St-Joseph à Québec, en face de l’église St-Roch, cette nouvelle boutique marque l’arrivée de la griffe du désigner de mode Philippe Dubuc dans la vieille capitale.

À l’origine du projet, on retrouve un espace simple et linéaire, traversé par une ferme d’acier. Ce fragment nous rappelle l’échelle de l’imposante structure datant de l’ère industrielle. Le concept se joue du rapport de perception entre les dimensions réelles du lieu et celles de l’espace virtuel.

Une bande fonctionnelle noire tranche d’abord l’espace dans sa dimension longitudinale, brisant la symétrie et délimitant la zone centrale. Des jeux de réflexion viennent ensuite brouiller les limites alors qu’au fond, une mise en abîme produite par deux miroirs parallèles crée une perspective imaginaire, perpendiculaire à l’axialité de l’espace réel. Ce schéma cruciforme, souligné par des bandes discontinues d’éclairage, nous rappelle symboliquement la proximité du lieu de culte.

Philippe Dubuc Store Quebec City Boutique Philippe Dubuc Quebec City Philippe Dubuc Store Boutique Philippe Dubuc

Ce lieu sobre et dépouillé s’apparente davantage à l’atelier du créateur qu’à la boutique. La monochromie s’harmonise ici avec les oeuvres du designer : le volume gris poussière englobe les présentoirs aux formes minimales, les murs et la dalle de béton polie, le tout dans l’esprit du passé industriel du site.

Philippe Dubuc Store Quebec City : Building Information

Area: 130 m2
Address: 537 St-Joseph Street East, Quebec City
Cost: withheld at client’s request
Design: Saucier + Perrotte architectes
Design team: Gilles Saucier, Charles-Alexandre Dubois
Photos: Jean Longpré: 514-279-3070 / longprephoto(at)videotron.ca

Location: 537 St-Joseph Street East, Quebec City

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picture from Office for Metropolitan Architecture
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