Package Design Book, Architecture, Design, Image, Designers, Publication

Package Design Book : Publication by TASCHEN

TASCHEN Guide – Pentawards Competition

19 Oct 2010

The Package Design Book

All wrapped up

An international guide to contemporary packaging design

Packaging is a highly underrated art form. As the first thing a consumer sees when looking at a product, the packaging can make or break a sale. Every year, the Pentawards celebrate the art of the package by presenting awards to designs from around the world. Designers compete in five main categories—beverages, food, body, luxury, and other markets—and no fewer than 44 sub-categories.

Featuring a selection of over 400 works from 39 countries, this book brings together all the Pentawards winners from 2009 and 2010 plus the main winners from 2008, providing a vivid demonstration of creativity in every form of packaging. Readers will also discover what drives design industry leaders and agencies behind these creations which are so much part of our everyday lives. This well of inspiration is not just aimed at design and marketing professionals but anyone with an interest in the creative process of packaging.

The Package Design Book Editors


Pentawards is the first and only worldwide competition dedicated to packaging design in all its forms, open to anyone associated with its creation and/or marketing. Aside from prize-giving, Pentawards’ mission is the worldwide promotion of packaging design among companies, media, economic and political authorities, and the general public. Further information:

Julius Wiedemann was born in Brazil, studied graphic design and marketing, and was an art editor for digital and design magazines in Tokyo. His many TASCHEN digital and media titles include Illustration Now!, Advertising Now, Logo Design, and Brand Identity Now!

The book is priced at £34.99 and available from

Package Design Book
Package Design Book image from TASCHEN

Package Design Guide image / information from TASCHEN

The Package Design Book
Pentawards, Julius Wiedemann
Hardcover, 23.9 x 25.6 cm (9.4 x 10.1 in.)
432 pages
GBP 34.99
ISBN 978-3-8365-1996-0 (09/2010 German, French, English)

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