Sloane Street Development, Belgravia Buildings, Architect, Location, Design, News

Sloane Street Masterplan

Buildings Masterplan in Belgravia, southwest London – design by John McAslan + Partners

15 Oct 2013

Sloane Street Master Plan

Sloane Street Development, London, England

Design: John McAslan + Partners


John McAslan + Partners has won a prestigious commission from Cadogan Estates to carry out an initial feasibility study and strategy that will develop a new vision for Sloane Street.

Working with Space Syntax, who will support masterplanning and design ideas with evidence-based urban design analysis, the intention is to unlock the potential of this high-profile but under-performing street. The study will assess existing land use, street furniture, accessibility, utilities, movement patterns and landscape in order to understand how these physical and functional conditions affect the street’s economic, social and cultural character.

Sloane Street Masterplan
image : John McAslan + Partners

Hugh Seaborn of Cadogan Estates comments: “We look forward to seeing JMP’s Masterplan and Vision document that will then form the basis of consultation with planners, local businesses and residents. This is an exciting new chapter for Sloane Street, an opportunity to create a more dynamic cityscape connecting Knightsbridge and Sloane Square.”

Andy Harris, Head of the JMP Landscape Design Team, adds: “Our aspiration is to develop a physically attractive and commercially effective public realm strategy that will re-inforce Sloane Street as one of the world’s premier retail destinations.”

The practice has an extensive masterplanning and landscape portfolio, notably the award-winning Stanislavsky Factory in Moscow, the British Embassy in Algiers, the King’s Cross Station masterplan, a masterplan for the Royal British Columbia Museum in Victoria, the reconfiguration of public realm as part of our urban design for East Croydon Interchange, Euston Circus, the new Crossrail Bond Street Station, George Square in Glasgow and the Tate Millbank masterplan.

Sloane Street London

The Cadogan Estate

The Cadogan Estate comprises 93 acres of Chelsea stretching northwards on Sloane Street as far as Knightsbridge and Harvey Nichols, southwards through Sloane Square and past Peter Jones to Lower Sloane Street and westwards, with several holdings on King’s Road as far as Beaufort Street. The family’s 300 year stewardship of the Estate continues in the hands of their Chairman, Viscount Chelsea, eldest son of Earl Cadogan.

At the heart of the Estate is the Duke of York’s Square developed over the past ten years to provide shops, restaurants, offices, residential accommodation and recently, the Saatchi Gallery. Today the Estate includes approximately 3,000 flats, 600 houses, over 300 shops and 500,000 sq ft of office space and has a value of circa £3.9 billion.

Sloane Street


Spanning womenswear, menswear, footwear, accessories, fine jewellery and watches, Sloane Street’s luxury retailers offer every visitor something truly unique. Not only do many of the world’s most iconic brands choose to house their flagship UK stores on Sloane Street, but these stores stock some of the most sought-after and exclusive products in the world, many of which are unavailable to buy elsewhere. Sloane Street’s retailers include Tom Ford, Chaumet, Giuseppi Zanotti, Loro Piana, Prada, Giorgio Armani, Tods, Bottega Veneta, Jimmy Choo, Dior, Gianfranco Ferre, Marni, Roberto Cavalli, Gucci, Harvey Nichols, Salvatore Ferragamo, Sergio Rossi, Alberta Feretti, Ermanno Scervino, Moncler, Fratelli Rosetti, Escada, Missoni, Louis Vuitton, Gina, Roger Vivier, Miu Miu, Versace, Fendi, Hermes, Bulgari, Dolce & Gabanna, Valentino, Yves Saint Laurent, Emilio Pucci, Ermengildo Zegna and Chanel.


Sloane Street, and the surrounding area, is home to some of the capital’s leading restaurants, incorporating a range of international cuisine, specialist restaurants, casual and fine dining. From Great Taste at the Cadogan Hotel, Dinner at the Mandarin Oriental, The Rib Room at Jumeirah Carlton Tower, Zuma, Zafferano, Fifth Floor Restaurant at Harvey Nichols, Koffmann’s at The Berkeley and il Ristorante at the Bulgari, visitors to Sloane Street will find their every taste catered for.


A favourite location of the internationally mobile, Sloane Street and its environs are naturally home to some of the world’s most luxurious hotels, including The Berkeley, the Mandarin Oriental, The Cadogan, and Jumeirah Carlton Tower.

Sloane Street Masterplan image / information from John McAslan + Partners

John McAslan

Location: Sloane St, London, England, UK

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Major Sloane Street Building

Royal Danish Embassy Building, 55 Sloane St, London SW1
Design: Arne Jacobsen / Dissing + Weitling
Danish Embassy London
photo © Adrian Welch
Royal Danish Embassy

Sloane Street Buildings

Millennium Hotel London, 17 Sloane Street:
17 Sloane Street
photo © AJW

Apartments onto Cadogan Place:
Cadogan Place
photo © AW
Cadogan Hall Belgravia

Sloane Street London

Buildings at the south end of Sloane Street

Peter Jones Sloane Square
Peter Jones
photo © Nick Weall

Royal Court Theatre, Sloane Square
Royal Court Theatre
picture © AW

John McAslan + Partners

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